Women of Distinction

Women of Distinction 2025: Danielle Tate

EVP client lead, Publicis Health Media

MM+M Staff

May 28, 2025

11:00 am

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Describe your job in 10 words or fewer.

Strategic leader driving client relationships and integrated media solutions.

What do you like most about working in healthcare marketing?

While I’m not a healthcare professional, I am honored to contribute to helping people manage their health, particularly by providing more information on niche conditions with limited available resources. Throughout most of my career, I’ve focused on niche and rare conditions in areas such as cancer, blood disorders and pediatrics, where delivering reliable information to healthcare providers, patients and caregivers is crucial. Navigating care can be challenging, and I feel both fortunate and proud to assist in any way I can.

What frustrates you most about working in healthcare marketing?

What frustrates me most about working in healthcare marketing is at times there is a misconception about our industry’s intentions and impacts, which often unfairly taints our reputation. It can be challenging when our efforts to disseminate valuable health information and improve patient outcomes are overshadowed by skepticism. Additionally, the evolving landscape and uncertainty within the current state of the country add layers of complexity and unpredictability, making it difficult to navigate regulations and plan effectively for the future.

Pick one: In-office, hybrid or remote work? Why would that be your choice?

Hybrid. Pre-quarantine I was not a fan of working from home. However, I’ve come to appreciate the balance it offers, working remotely while still having the opportunity to connect in person with coworkers and clients. There’s truly no substitute for face-to-face interaction.

Who is your hero, and why?

My mom is my hero, without a doubt. She’s my favorite person and taught me how to be a good person and a leader without me even realizing it. While my parents encouraged me to strive for greatness, it was my mom who sparked my interest in marketing. Who would’ve guessed that all these years later, I’d still be immersed in it?

She’s an amazing woman who isn’t afraid to vacation solo or pursue what’s important to her. That’s been a consistent lesson from her and my work mentors: Do what I want. Her confidence, independence and unwavering support have inspired me to embrace my passions and carve my own journey.

What is your favorite piece of media (book, TV show, movie, band or song)? What about it resonates strongly with you?

Their Eyes Were Watching God by Zora Neale Hurston is my favorite book, profoundly impacting me as a Black woman. Through Janie Crawford’s journey of self-discovery and empowerment, I saw a reflection of my aspirations. The book’s exploration of race, gender and identity deeply resonated, providing a narrative where a Black woman claims her voice in a world that often seeks to silence her.

Reading it as a child, I was inspired — by Janie’s pursuit of her dreams, despite societal constraints — to embrace my authenticity. Hurston’s storytelling and depiction of Black life offer a sense of connection and pride, celebrating the complexities and triumphs of being a Black woman.

What’s one piece of advice for the future generation of leaders?

My advice is to trust yourself. Confidence in your abilities will guide you through challenges. Build a strong community of mentors and supportive friends who offer guidance and diverse perspectives. Embrace change — don’t fear it; shoot for it. Change drives innovation and growth, so be open to new opportunities and ideas. Lastly, never underestimate the value of hard work. Consistent effort and dedication are vital for achieving your goals. By believing in yourself, cultivating a supportive network, embracing change and committing to hard work, you’ll be well-equipped to navigate leadership’s complexities and make a meaningful impact.

What’s the biggest roadblock you have overcome in your career to get to where you are today?

One of the biggest roadblocks I faced in my career was building confidence in my abilities, especially as I transitioned into leadership roles. Trusting my judgment and skills required consistent self-reflection and a commitment to personal growth. Nurturing relationships with mentors and colleagues was also crucial. By surrounding myself with supportive and inspiring individuals, I gained valuable insights that refined my leadership style. These connections have been instrumental in my development, offering guidance and diverse perspectives. Now, with several years in leadership, I’ve learned that confidence and strong relationships are essential to overcoming challenges and driving growth for myself and my team.

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