美女免费一级视频在线观看

Describe your job in 10 words or fewer.

Co-alchemist, co-visionary, listener, empath, resource allocator

What do you like most about working in healthcare marketing?

I’ve come to realize the world is full of stories just waiting to be told, and I love that storytelling is the essence of what we do. I’m grateful to my college journalism professor who taught me that the key to a good story is to “show, don’t tell.” What I love best about this industry is that so many of the stories we craft are threaded with hope for patients — for some, it’s hope that wasn’t there the day before or week before or month before. What’s better than helping connect people with hope?

What frustrates you most about working in healthcare marketing?

This industry teaches you to expect the unexpected and to be prepared for anything that comes your way. When you’ve been immersed in watching for curve balls for as long as we have, you can almost forget that you’re on constant alert until you try to explain an unexpected situation to someone outside the industry, and then you are reminded how frustrating it can be. Our team does an exceptional job of scenario planning, and to logistically and mentally be ready for any outcome.

What’s one challenge you want to solve this year?

My business partner, Jennifer, has inspired me to really think about how med comms agencies can continue to differentiate themselves and carve out a niche that exemplifies all that a med comms can do to elevate a life sciences brand or company. As a full-service agency, we can often be lumped in with medical affairs groups, consumer agencies, media houses and speaker bureau specialists. Those groups offer their own distinct talents, just as a med comms agency brings its own set of skills that set us apart in the industry. We are passionate about evolving a new level of distinction for the MedComms category.

Pick one: In-office, hybrid or remote work? Why would that be your choice?

It’s been so interesting to see some of the trends and preferences at our own agency — the value that more seasoned colleagues place on the remote work approach, and the desire of colleagues newer to their roles or the industry to be in the office for those learning and growing opportunities. While we’ve worked hard to cultivate connection in virtual work even before the COVID pandemic, we also understand that it’s difficult to replace the meaningful interactions of the in-person experience. A healthy mix of in-office and remote opportunities fills my tank and allows me to show up every day as the best version of myself.

What is your favorite piece of media (book, TV show, movie, band or song)? What about it resonates strongly with you?

John Steinbeck’s The Grapes of Wrath has stuck with me after all these years in ways I can’t really explain. I was captivated by literature of the Great Depression and by Steinbeck’s ability to paint such a heartwrenching picture of the journey of the downtrodden. He is masterful at depicting the storied path of the Joads and their relentless pursuit for jobs, land, dignity and their future. I was rooting for them throughout the entire book and held out hope in their search for the American Dream at the end of the road. So much resonated with me — the idea that migrants could be treated so inhumanely, that a family could endure so much pain and hardship, that “good” people could be forced to undertake “bad” actions and that hope could be strong enough to keep you afloat.

What’s one piece of advice for the future generation of leaders?

One lesson that took me way too long to learn, especially as a woman coming up in the industry, is the tendency to be too apologetic in everything I do. Women expend so much of their energy and vocabulary in “sorry” mode. I’ve always admired women who could confidently stand with their idea, put a stake in the ground and articulate it with true conviction. To the future generation of (female) leaders — don’t be afraid to put a stake in the ground. Your client may not always agree with your viewpoint, but they will respect the fact that you have your own and that you will bring that same passion and conviction to delivering on their brand vision.

What’s the biggest roadblock you have overcome in your career to get to where you are today?

I would respond to this question with the same piece of advice that I shared for our future generation of leaders. I spent so much time being wishy-washy and straddling ideas or thoughts when I could have put that energy into building passion for what felt most right to me. A lot of that comes from growing up as a kid who wanted so much to just fit in and be like everyone else. Once I realized that there was real strength and beauty to be found in standing out, the world opened up for me like never before. It’s something I try to teach my daughter every day.

Click here to return to 2025 MM+M Women of Distinction homepage.