Women of Distinction

Woman of Distinction 2025: Denise Dalton

VP, omnichannel strategy, Bristol Myers Squibb

MM+M Staff

May 28, 2025

11:00 am

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Describe your job in 10 words or fewer.

I lead a team that: orchestrates customer journeys to provide as personalized an experience as possible.

What do you like most about working in healthcare marketing?

Early in my career I was able to attend some patient qualitative market research projects for a variety of products that I supported. This was early in my career and I was considering a job in financial services at the time. Listening to these stories from the patients about how they manage their disease and condition and how the products that I was working on were helping them I knew that what I was doing made a difference and this was a career for me — to really make a difference in someone’s life.

What frustrates you most about working in healthcare marketing?

When we don’t believe the data we’re seeing because it’s new and different. Sometimes we are still quite focused on older models such as reach and frequency of our personal sales teams. However, there are so many channels to reach our customers that are equally, if not more, impactful but we aren’t always ready to hear that information to make our decisions.

What’s one challenge you want to solve this year?

Connecting data to content for a personalized experience for our customers — sort of a big one!

Pick one: In-office, hybrid or remote work? Why would that be your choice?

Hybrid for sure. I like the blend of the office environment along with the ability to quickly run an errand if needed at home. Our dog is also a draw for the hybrid working arrangement. I can clear my head when I take her for a long walk and then come back to the emails and meetings with a fresh perspective.

Who is your hero, and why?

Quite cliché, but my mom. I feel like she would have had an amazing career as an educator if she didn’t give up some of her dreams to be a stay-at-home mom for me and my sister.

She was so supportive of everything we did as little kids, but back then “work-life balance” was unheard of and she chose to be at home with us. When we were old enough to be on our own after school she went back to work and I saw her flourish in that environment. She can get on my nerves a lot but she’s really quite an amazing woman.

What is your favorite piece of media (book, TV show, movie, band or song)? What about it resonates strongly with you?

Crossing to Safety by Wallace Stegner is my favorite book. It’s a story about deep friendships and how they evolve as you go through life — getting married, having children (or trying to and failing), illness, death. When I read the book I immediately thought of my college friends and the importance of those relationships in every stage of my life.

What’s one piece of advice for the future generation of leaders?

Remember to be true to who you are and be proud of the work you’re doing. Leading a team is a great privilege and it’s your job as a leader to provide guidance while letting them succeed in their own way.

What’s the biggest roadblock you have overcome in your career to get to where you are today?

It’s appropriate to say considering this is for Women of Distinction, but the intimidation that I had early in my career when I was in a room full of men not listening to my input or valuing my decisions. We have come a long way in diversity of leaders and who sits around the table now, but having even more confidence in myself and being brave to speak up took quite some time for me. I often wonder where I would be in my career if I had had that bravery sooner and spoke up for myself more often.

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Woman of Distinction 2025: Denise Dalton

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