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Medical marketer turned mental health warrior aims to ‘pulverize’ stigma

Jon Nelson, a medical marketing veteran and mental health advocate, joins the show to discuss his patient journey and push to incorporate lived experience into pharma advertising.

MM+M Staff

May 21, 2025

7:50 pm

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Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.

Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.

Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien about his more than decadelong patient journey and the need to incorporate lived experience into the medical marketing process.

And for our Trends segment, we’re talking about former President Joe Biden’s aggressive prostate cancer diagnosis and how SNL skewered pharma ads this season.

The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information.

Music by Sixième Son

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Medical marketer turned mental health warrior aims to ‘pulverize’ stigma

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