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Underscore Marketing relaunches with expanded offering for life sciences brands

The company has a clear mission: deliver the performance insights needed to make your brand’s promotional investment work harder.

Underscore Marketing

September 30, 2025

9:47 am

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Breaking through a sea of noise

It’s estimated the pharmaceutical industry spent over $10 billion in advertising for prescription drugs in 2024 alone. And while that trend continues in 2025, pharma marketers continue to face constantly shifting privacy laws that impact targeting, an uncertain political climate and the responsibility to demonstrate ROI to leadership, all of which add complexity when making strategic media decisions.

Breaking through this noise and delivering precision in reach and optimal channel strategy has never been more important to drive business impact. Achieving this requires strong strategic media planning, insightful execution, continual test-and-learn optimizations to drive efficiency and a unified approach that drives impact at every touchpoint.

We’re here to enable that vision with thoughtful, data-driven insights and breakthrough strategies that lead to stronger connections.

After over 20 years as a trusted partner to numerous life sciences brands, Underscore Marketing is relaunching with a clear mission: to deliver the performance insight you need to make your promotional investment work harder.

The cost of uncertainty

Industry data suggests up to 30% of pharma marketing spend is lost due to insufficient planning and fragmented strategy. That’s not sustainable — especially in complex therapeutic areas where every patient and HCP journey matters.

Underscore’s strategic approach ensures that every promotional dollar counts. Our expert team partners with you in leveraging data to find the insights that matter, creating strategic recommendations that ensure the optimal channel and partner mix, and strategic test-and-learn initiatives to ensure every media dollar spent counts — keeping brands front of mind when it matters most. Our three-pronged approach delivers promotional insights and plans that go beyond the status quo, delivering on our promise to drive business impact.

• Data-driven strategic planning that transforms insights into omnichannel strategies that accelerate marketing performance and revenue growth.

• Gold standard media capabilities that uncover unique and impactful ways to identify, educate and motivate audiences.

• Advanced analytics solutions that revolutionize brands’ promotional impact and strategic decision-making.

At the center of our approach is the PINNACLE Planning Suite: our proprietary omnichannel analytics platform purpose-built for life sciences brands.

It helps answer key business questions that keep marketers up at night:

• Where should budget be allocated for maximum impact?

• How can new ideas be tested with speed and rigor?

• How can we prove and improve brand performance across channels?

By combining advanced analytics with seasoned expertise, PINNACLE simplifies the hardest decisions and ensures your dollars drive measurable growth.

Big-agency thinking. Boutique attention.

Our philosophy hasn’t changed. We still believe every brand deserves access to the best thinking, the sharpest strategy and a partnership that is truly an extension of your team.

Independent and women-owned since 2002, we specialize in tackling the challenges of rare disease, oncology, immunology and other complex categories. We know these areas demand clarity, integration and speed to insight — and we’re built to deliver.

What we stand for

This relaunch isn’t just a new logo or website. It’s our commitment to help life sciences marketers do more with less waste, less guesswork and more confidence.

If you’re ready for a partner that leads with data, delivers with care and plays the long game for your brand’s success — let’s talk.

Explore our new approach →

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Quick Links

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Breaking through a sea of noise

The cost of uncertainty

Big-agency thinking. Boutique attention.

What we stand for

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