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Gone are the days when the only AI that mattered was Allen Iverson. 

As artificial intelligence reshapes creative industries, there’s a pressing concern beyond typical fears of job displacement: the potential erasure of authentic Black perspectives and representation.

When tech perpetuates bias

The lack of diversity in the tech industry — Black people comprise only 7.4% of the industry, far below their 13% population representation — is already manifesting in troubling ways.

AI image generators are producing stereotypical depictions of people of color, facial recognition systems are misidentifying Black individuals at alarming rates and language models are perpetrating racist ideologies. Most recently, brands began using AI-generated Black models, raising serious questions about authenticity in representation.

From representation to action: A path forward 

AI’s dangers extend beyond mere technological shortcomings. There’s a growing risk of companies using AI to create “diversity at the push of a button” — seeking access to Black communities without genuine interaction or understanding. 

Take FN Meka, an AI rapper who was dropped from a Capitol Records deal in 2022 after echoing harmful stereotypes and making light of police brutality. Adding insult to injury, the Black rapper whose voice was used for the character alleged he wasn’t properly compensated after being promised equity.

This artificial diversity trend threatens to create a modern form of cultural appropriation. It’s as if the tech industry is creating a world where AI doesn’t see color because it doesn’t have to — effectively whitewashing the rich complexity of Black culture and experience.

What this means for marketers

The solution requires immediate action from brands and agencies. Beyond hiring practices, marketers must examine their AI-driven strategies — ensuring automated ad targeting and programmatic buying don’t perpetuate the same biases we see in content creation. 

Just as we demand brand safety, we should demand representation authenticity, especially as AI-generated content becomes more prevalent in advertising. Here’s the reality: Black talent needs to be in the room where it happens. 

We need Black voices at every step: building the tech, checking the results and calling out when AI misses the cultural mark. Currently, these systems are learning from a biased internet and spitting back the same old stereotypes, just wearing new digital clothes. 

When AI scrapes the internet for content, it’s drinking from a well that’s already tainted with decades of racist imagery and ideas. It’s like trying to make clean juice from spoiled fruit — the output is bound to be problematic. Having Black creatives involved isn’t a nice-to-have — it’s essential if we want AI that actually serves our community instead of serving up more of the same prejudices.

The stakes for Black creators and consumers are too high to remain passive observers. We must actively participate in shaping how AI technology represents our community, calling out instances of misrepresentation and demanding accountability from tech companies. 

If we don’t engage now, we risk having a new artificial truth written about us — without us.

Entering 2025, the creative industry stands at a crucial crossroads. As an agency leader, I’ve watched AI transform how we ideate and execute campaigns. But we can’t let automation override authenticity. 

Authentic representation isn’t just about images on screens: It’s about whose stories get told, whose perspectives shape campaigns and, ultimately, whose voices help build the brands of tomorrow.

Ant Tull is cofounder of INK-MGMT.Gone are the days when the only AI that mattered was Allen Iverson. 

As artificial intelligence reshapes creative industries, there’s a pressing concern beyond typical fears of job displacement: the potential erasure of authentic Black perspectives and representation.

When tech perpetuates bias

The lack of diversity in the tech industry — Black people comprise only 7.4% of the industry, far below their 13% population representation — is already manifesting in troubling ways.

AI image generators are producing stereotypical depictions of people of color, facial recognition systems are misidentifying Black individuals at alarming rates and language models are perpetrating racist ideologies. Most recently, brands began using AI-generated Black models, raising serious questions about authenticity in representation.

Ant Tull is cofounder of INK-MGMT.