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WPP has awarded chief executive Cindy Rose shares worth an estimated £4.5 million ($6.1 million) to compensate for incentives she has missed out on after leaving Microsoft.

Under WPP’s Executive Performance Share Plan, Rose was awarded 1,137,233 shares, which will vest in tranches between December 2025 and September 2030, subject to her remaining with the company.

The number of shares was calculated based on the average closing price of shares traded on the London Stock Exchange for the three months to September 8, 2025.

Assuming a share price of £4 ($5), the shares would be worth around £4.5 million ($6.1 million).

In a stock market announcement, WPP said: “This award is made in respect of buyouts of outstanding incentives she forfeited upon leaving her former employer and has been determined in accordance with the directors’ compensation policy. 

“The award is in the form of a conditional share award which will vest in tranches between  December 1, 2025, and September 1, 2030, subject to continued employment.”

It is common for a new senior executive to be compensated if they miss out on share awards by leaving an employer to take a new role. 

Rose joined WPP on September 1. She will be paid a basic salary of £1.25 million ($1.7 million), with short- and long-term bonuses based on multiples of salary.

Her predecessor, Mark Read, was awarded a total compensation package including bonuses of £3.8 million ($5.2 million) in 2024.

Rose previously spent nine years at Microsoft, latterly as chief operating officer, global enterprise.

She held a town hall on September 4 at WPP’s U.S. headquarters in New York that was well received. One executive said that, so far, Rose had delivered a “positive first impression” and is a “refreshing change” from Read. “She’s charismatic, and said all the right things so far, though there’s been no strategic bombshells … yet,” they said.

In a video introduction to staff before the town hall, Rose said: “Now, I won’t sugar-coat this: We have a lot of hard work ahead and, of course, it won’t be easy. But when I think of the assets that we have as a company, the brilliant people we have, the multi-award-winning creative work that we produce, our beloved agency brands, our amazing clients, our global reach, our world-leading technology capabilities — wow, I cannot help but feel excited about our future.”

WPP Media announced a shake-up of its U.K. leadership earlier this week, including the axing of media agency head job titles.

This article originally appeared in Campaign UK.