Pharma

Tremfya snags top spot for pharma ad impressions on TV

The top five included usual high spenders like Skyrizi, Rinvoq and Claritin.

Heerea Rikhraj

September 16, 2025

9:00 am

Credit: Getty Images / Shironosov

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Tremfya is back on top, securing the No. 1 spot for TV pharma brand ad impressions in August. The Johnson and Johnson brand achieved an impressions SOV of 5.18%, securing 2.9 billion impressions with an estimated spend of $23.5 million.

The psoriasis/ulcerative colitis drug scored its most impressions on CBS’ NCIS.

AbbVie’s Skyrizi took home the runner up title, securing 2.2 billion impressions with an impressions SOV of 4.05%. Spending $34.5 million, ABC’s World News Tonight with David Muir drove the most impressions for Skyrizi.

As we swing into flu season, it’s no surprise that Advil placed third in top pharma ad impressions. The brand achieved a total of 2.1 billion impressions and an impressions SOV of 3.73% with an ad spend of only $7.3 million, one of the lowest spends on the top 10 list.

The brand benefitted from ABC’s shows, especially college football.

Rinvoq and Claritin placed fourth and fifth on the list. The brands achieved an impressions SOV of 3.01% and 2.85%, respectively, for a total of 1.7 billion and 1.6 billion impressions.

Despite their similar performances, AbbVie spent $25.2 million on TV ad marketing for Rinvoq, while Bayer only $5.2 million on Claritin’s ads. Once again, Rinvoq saw the most ad impressions from ABC’s World News Tonight with David Muir while Claritin generated the most impressions from CBS and NBC Nightly News with Tom Llamas.

Regeneron and Sanofi’s Dupixent, Bayer’s Miralax, Otsuka’s Rexulti, Proctor and Gamble’s Vicks and Bausch + Lomb’s Blink’s rounded out the top 10 pharma ad impressions list.

Overall, pharma brands drove the highest impressions SOV on CBS and ABC in August.

ABC World News Tonight with David Muir was the No. 1 program for the pharma industry, accounting for 2.45% of total industry TV ad impressions for the month. This is a 23% increase from August 2024.

NCIS, CBS Mornings and The Price is Right are other shows that drove significant impressions for pharma, generating an average impressions SOV of 1.30% between the programs.

College football was the only sports program that generated significant TV ad impressions for the pharma industry in August – as marketers pushed their ad spend to other genres of television like news and game shows in the absence of major sporting events during the month.

“College football was the No. 1 TV program for reaching likely pharmacy visitors in August, so it was no surprise to see pharma brands strategically advertising during early-season games, even more than NFL preseason contests,” said Scott Swanson, SVP of Marketing at iSpot.

America’s Got Talent is the non-sports/news program with the widest ad reach for pharma brands.

Across all genres, programs like The Big Bang Theory, Major League Baseball games, Press Your Luck, NFL games, SportsCenter and The King of Queens saw the most increased pharma reach year over year.

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Tremfya snags top spot for pharma ad impressions on TV

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