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The 50 highest paid healthcare influencers on Instagram

While healthcare influencers face the looming threat of a TikTok ban, the creator economy is bustling on other platforms like Instagram.

Lecia Bushak

January 29, 2025

1:54 pm

Credit: Getty Images / NurPhoto

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Even as a TikTok ban looms, the creator economy remains alive and well.

Healthcare influencers — ranging from Dr. Pimple Popper to those who offer mental health advice — have risen to fame across social media platforms in recent years.

They’re also bringing in decent sums of money with sponsored posts depending on their follower base, according to a recent report out of Compare the Market.

The report ranked the 50 highest paid healthcare influencers on Instagram, with Dr. Sandra Lee, Doctor Mike and Dr. Daniel Amen taking the top three spots.

Check out a breakdown of the top five health influencers on the Meta-owned social media platform as well as the full list.

1. Dr. Sandra Lee

Dr. Sandra Lee, better known as Dr. Pimple Popper, is estimated to be the highest paid medical influencer on Instagram, the report found.

Lee, who went viral for posting videos of doctors popping pimples, has garnered 4.6 million followers on Instagram. She makes an estimated $12,190 per sponsored post.

View this post on Instagram

A post shared by Sandra Lee, MD, FAAD, FAACS (@drpimplepopper)

2. Doctor Mike

Dr. Mikhail Varshavski — or Doctor Mike — has been on the social media scene for the better part of a decade.

Memorably, he was named People Magazine’s “Sexiest Doctor Alive” in 2015.

Since then, he’s built a follower base of 4.4 million people on Instagram, where he offers his perspective on public health issues and comments on health trends like Dry January.

Doctor Mike ranks as second on Compare the Market’s highest paid healthcare influencers, bringing in an estimated $11,660 per sponsored post.

View this post on Instagram

A post shared by ðƒð«. ðŒð¢ð¤ðž ð•ðšð«ð¬ð¡ðšð¯ð¬ð¤ð¢ (@doctor.mike)

3. Dr. Daniel Amen

Celebrity physician Dr. Daniel Amen, who is a psychiatrist and CEO of the Amen Clinics, has only recently shot up to third place in the highest-paid healthcare influencer ranking.

Amen, who brands himself as a brain disorder specialist, platforms brain SPECT imaging as a diagnostic tool for psychiatric issues at his company.

While he’s been wildly successful in marketing SPECT imaging, he’s also a controversial figure in the scientific world, with many likening him to a snake-oil salesman.

Still, Amen has amassed 3.8 million followers on Instagram and makes about $9,540 per sponsored post, suggesting many people look to him for advice on brain health.

Compare the Market noted that Amen previously held the 21st place on the highest-paid influencer ranking, but rapidly rose to third place over the last several years.

View this post on Instagram

A post shared by BrainMD Health (@brainmdhealth)

4. Dr. Alex George

Dr. Alex George, who ranks fourth among highest-paid healthcare influencers, is a general practitioner from the U.K. who first became famous for appearing on the reality television show Love Island.

Since then, however, George has developed a following of 2.2 million followers on Instagram and brings in an estimated $5,830 per sponsored post.

George’s brand focuses primarily on mental health awareness. He’s open about his own struggles with complex post-traumatic stress disorder (PTSD), depression and attention-deficit / hyperactivity disorder (ADHD) in his Instagram videos, aiming to encourage people to take care of their own mental health.

View this post on Instagram

A post shared by Dr Alex George (@dralexgeorge)

5. Dr. Julie Smith

Clinical psychologist Dr. Julie Smith ranks fifth in the report, bringing in about $5,306 per sponsored post.

With 2 million followers on Instagram, Smith discusses pop psychology topics like burnout, toxic friendships and tips to manage anxiety in a relationship.

View this post on Instagram

A post shared by Dr Julie Smith | Psychologist (@drjulie)

The full 50 top-paid Instagram healthcare influencers is below:

Rank	Influencer name	Nationality	Instagram followers	Average estimated earnings per sponsored post (USD)
1	Dr Sandra Lee	USA	4,600,000	$12,190
2	Doctor Mike	USA	4,400,000	$11,660
3	Dr Daniel Amen	USA	3,600,000	$9,540
4	Dr Alex George	UK	2,200,000	$5,830
5	Dr Julie Smith	UK	2,000,000	$5,306
6	Dr Karan Rajan	UK	1,500,000	$3,975
7	Dr Dana Brems	USA	961,000	$3,822
8	Dr Miami	USA	1,400,000	$3,714
9	Dr Anthony Youn	USA	1,400,000	$3,710
10	Dr Lara Devgan	USA	910,000	$3,617
11	Dr Hazel Wallace	UK	900,000	$3,582
12	Dr Phil	USA	1,300,000	$3,445
13	Dr Paul Nassif	USA	1,300,000	$3,445
14	Dr Jennifer Arnold	USA	1,200,000	$3,180
15	Miki rai	USA	782,000	$3,125
16	Dr Kevin Sands	USA	1,100,000	$2,916
17	Angell Love	USA	1,000,000	$2,650
18	Dr Robert Rey	USA	583,000	$2,317
19	Dr Zubin Damania	USA	553,000	$2,198
20	Dr Megan Rossi	Australia	542,000	$2,154
21	Nurse Sarah (Registered Nurse RN)	USA	405,000	$1,627
22	Dr Joshua Wolrich	UK	381,000	$1,517
23	Dr Jason Diamond	USA	375,000	$1,490
24	Dr Ranj	UK	348,000	$1,383
25	Dr Andrew Neighbors	USA	344,000	$1,373
26	Dr Danielle Jones	USA	318,000	$1,267
27	Dr Drew Pinsky	USA	317,000	$1,260
28	Dr Jen Gunter	USA	315,000	$1,253
29	Dr Audrey Sue Cruz	USA	148,000	$1,038
30	Dr Sanjay Gupta	USA	258,000	$1,025
31	Dr Elvis Francois	USA	250,000	$994
32	Dr David Perlmutter	USA	229,000	$910
33	Dr Anita Mitra	UK	169,000	$672
34	Jake Grez	USA	152,000	$647
35	Dr Joel Fuhrman	USA	147,000	$584
36	Dr Jay Feldman	USA	137,000	$544
37	Dr Michelle Henry	USA	135,000	$536
38	Dr Erik Michels	Netherlands	131,000	$520
39	Danielle LeVeck	USA	128,000	$509
40	Dr Austin Chiang	USA	90,500	$479
41	Dr Jason Campbell	USA	88,100	$467
42	Katy Bowman	USA	112,000	$445
43	Dr Myron Rolle	USA	108,000	$429
44	Dr Garth Fisher	USA	102,000	$410
45	Nurse Sarah (ShesInScrubs)	USA	102,000	$405
46	Dr Dagny Zhu	USA	745,00	$404
47	Dr Craig L. Ziering	USA	65,700	$348
48	The Toe Bro	Canada	63,800	$338
49	McKenna Waller	USA	43,300	$296
50	Dr Andrea Tooley	USA	50,200	$266

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1. Dr. Sandra Lee

2. Doctor Mike

3. Dr. Daniel Amen

4. Dr. Alex George

5. Dr. Julie Smith

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