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ViiV Healthcare’s mission is to raise the profile of HIV across the world and create medicines to more effectively treat the disease.

The company’s paramount concerns include elevating the conversation around the disease, destigmatizing misconceptions around HIV and connecting patients with cutting-edge medicines and research.

However, such ambitious goals are only achievable through ViiV’s ongoing work that occurs at the community level.

By following a multi-pronged approach, ViiV has established itself as an active partner with its target patient populations.

This is especially the case in areas most heavily impacted by the HIV and AIDS epidemic, where education and resources are most needed.

One of the ways ViiV supports communities nationwide is through its external affairs community liaisons (EACL), according to Randevyn Pierre, director of external affairs for ViiV. 

These EACLs are ViiV’s “boots on the ground,” he says, working tirelessly with local advocates and organizations to root out disparities in HIV. The EACLs help connect people with the tools and information they need to end the epidemic at the local level.

One ViiV program the EACLs help implement is Risk to Reasons, an initiative to increase awareness and action around HIV prevention and care for Black cis and trans women. The initiative reframes the word “risk” and emphasizes a transition to “reasons.” 

“What are your ‘reasons’ for HIV prevention and care, rather than capitalizing on the word ‘risk?’ It’s about taking a step back to think about it differently, to motivate people to get into HIV care and to get tested and into treatment if necessary,” he says.

Preaching the gospel on awareness

ReViiVval to Care serves as the most recent ViiV initiative and, as the name would suggest, it has a spiritual element to it.

A cultural experience designed to bridge the familiar experiences of many people around faith, ReViiVal provides visitors with a space to connect or reconnect with HIV care.

ReViiVal, a series of community events connecting faith, resilience and wellness with HIV care — particularly within the Black community — were held earlier this year during events like Black Pride. The company’s ReViiVals were held in Atlanta, Houston and Chicago.

Pierre says these activations help build community, raise awareness about HIV, share stories of self-empowerment and connect people to care necessary resources and healing practices.  

He says ViiV’s initiative was in part based on research that came from a student at Harvard University. After interviewing gay Black men, the researcher found that those who do not feel connected to their spiritual center or their faith community are less likely to engage with and stay in HIV care. 

“We built on that information to co-create and ideate with the community on a model where there was a safe faith space where folks could come and tell their stories and talk about the connection to, and disconnection from in some cases, their faith,” he states.

ViiV hopes to provide the tools to continue these efforts in target communities and expand into other cities, he says, especially considering the positive response the company has already received.

Anecdotally speaking, Pierre says some attendees indicated their lives have been changed by the experience. The events included a choir and people sharing their personal care stories, including a woman who relayed that she came to a better understanding of her son and his health journey. 

Chicago Mayor Brandon Johnson also attended the ReViiVal event and posted about it on his social media feed.

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A post shared by Mayor Brandon Johnson (@chicagosmayor)

“ViiV’s mission is to leave no person with HIV behind. And so, in order to be true to that mission, we’ve got to get out there where the people are,” says Pierre.

Constantly expanding community involvement 

ViiV now has community liaisons in 27 cities, meaning the company can not only hear personal stories, it can more accurately gauge the needs of those with HIV and find out what’s important to them. 

However, Pierre acknowledges ViiV also needs to reach outside its core communities to communicate its mission to a wider base — including to some who may not know about ViiV and its portfolio of offerings. 

“We understand that we have to get out into the broader, non-traditional space where these conversations are not happening, or where HIV is not core to that organization’s mission, but they have influence,” says Pierre.

One of those conversations came recently to Washington, D.C., where new diagnoses of HIV rank among the highest in the country. 

ViiV hosted a plenary session, “Beyond Belief,” at the 2025 U.S. Conference on HIV/AIDS (USCHA) which took place earlier this month. 

It came about because over half of people living with diagnosed HIV in the U.S. are already aged 50 and older — a figure projected to reach 70% by 2030, according to HIV.gov. 

The session focused on real stories of aging and community, as well as the beliefs and sciences that move HIV treatments forward.

Pierre recognizes that many patients have lived with HIV for years and decades at this point, but he reiterates that because of the treatments on the market, they are thriving in spite of the disease.

“This was a moment to tell some of those stories — to celebrate how far we’ve come and to use that as energy and evidence and proof and motivation and inspiration for how far we can go to end HIV,” he adds.