美女免费一级视频在线观看

    • <form id=BiMYPaeIF><nobr id=BiMYPaeIF></nobr></form>
      <address id=BiMYPaeIF><nobr id=BiMYPaeIF><nobr id=BiMYPaeIF></nobr></nobr></address>

      Prostate cancer is about to get renewed focus as part of a film series launched by Survivornet this week.
      




      The cancer information and storytelling platform is rolling out Men Beating The Odds, a 12-part series hosted by Pro Football Hall of Famer Emmitt Smith.
      




      Smith became a prostate cancer advocate after his father was diagnosed with the disease, which is the second-leading cause of cancer deaths in men.
      




      Prostate cancer has more than a 90% survival rate if caught early — around 300,000 people are estimated to be diagnosed with the disease each year and more than 35,000 people will die from it.
      




      Inspirational stories of strength and resilience featured in the series include men who have overcome or are living with prostate cancer. The participants range from celebrities like NBA Hall of Famer Alonzo Mourning to everyday patients from across the country. 
      




      The subject of the first episode is Joel Graybeal, a North Carolina businessman who continued to pursue his passion as an amateur pilot even after receiving treatment for cancer.
      




      Launched to coincide with Prostate Cancer Awareness Month, the docuseries debuted days after Survivornet rolled out the first two episodes of The Breast Cancer Dialogues video series.
      




      The short-form docuseries is streaming for free on SurvivorNet.com as well as on SNTV, which is available on a number of connected TV platforms like AppleTV, LG, Roku and Android.
      




      The project also received commercial support from Novartis but Survivornet ultimately maintained editorial independence.
      




      The prostate cancer-focused series aims to highlight survivor stories and break the stigma around men’s health, according to Survivornet CEO Steve Alperin.
      




      Too many men, he said, remain uncomfortable talking about prostate cancer and the impact of treatment. 
      




      To counteract this trend, Alperin said Survivornet sought to profile relatable patients and leverage the status of well-known advocates.
      




      “You’ll see aspirational characters from everyday life as well as literally larger-than-life NBA superstars like Alonzo Mourning – who talks very openly about the impact of prostate cancer treatment on his sex life,” he said. “You’ve got to show people folks like them doing well. Plus, it helps when people have a perceived pre-existing relationship to that person, which is the entire phenomenon of fame and the positive impact it can have.” 
      




      Movie poster for "Men—Beating the Odds" showing four men
      Image courtesy Survivornet; used with permission.
      




      He said Smith’s involvement is similar to how former ABC World News Tonight anchor Peter Jennings amplified awareness around lung cancer or former CBS Evening News anchor Katie Couric championed colon cancer screenings.
      




      In addition to emceeing the Men Beating The Odds series, Smith recorded a public service announcement to encourage men to be more proactive with their health and get screened for the disease.
      




      While patients are the immediate focus of the series, Alperin added that the project underscores the importance of caregiver support and family relationships in cancer journeys.
      




      He acknowledged that the majority of treatment conversations around prostate cancer are often managed and led by a female caregiver. 
      




      By presenting real-life stories about families navigating a prostate cancer diagnosis and acting quickly to treat the disease, Alperin said it was a powerful way to connect with both men and women audiences. 
      




      “It’s also important to acknowledge that for a good many female caregivers, there’s a sense of empowerment, and indeed safety, in helping manage care,” he added. 
      




      Alperin said the project was based on years of data the organization accrued, which indicated that cancer patients experienced measurable relief and were more open to receiving new medical information when they saw other patients just further ahead in the care journey.
      




      “The rationale for doing extraordinary, beautiful films is to create the hope — and even the urgency — so that men and their families will go in and ask their doctor, ‘What about this?’” Alperin said. 
      




      Considering how prevalent oncology-based storytelling has become over the past few years, Alperin acknowledged that brands are often trying to break through the noise to reach the right person at the right time with the right message
      




      One effective way to reduce the friction with getting these stories in front of target audiences, he said, was by revealing humanity, beauty and hope — though he admitted this can be a difficult task. 
      




      “Lots of folks do patient stories — they’re all great, but creating a sense of journey and revealing the human condition in the way that gets people‘s attention is an extraordinary craft,” he said. “When applied well, it has outsized value to the medical marketing.”
      


    
      
        
      Related stories