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      On Friday, Ryan Grim of Drop Site News leaked an internal Stagwell deck that showed the holding company contracted work with Israel’s Ministry of Foreign Affairs to “rehabilitate” the country’s image in both the U.S. and Europe. The deck highlights Israel Key Findings, composed by Stagwell Global (specific agencies in the network have not been identified) about the public’s opinion on the Israeli-Hamas conflict throughout various countries and continents and suggests different messages that can be used to sway one’s opinion in favor of Israel.
      




      Grim’s article came to light via a LinkedIn post on Monday that set off chatter in the ad industry on supporting Israeli messaging overall. 
      




      Campaign has compiled a list of U.S.-based agencies executing government contracts involving public opinion.
      




      Stagwell
      




      In late July, Stagwell CEO and chairman Mark Penn spoke with Campaign following the presentation of its Q2 results, in which he brought up that governments are looking for more U.S.-based companies in the marketing world to work with. The earnings report mentioned the holding company was on track to earn more government-related business. 
      




      A screengrab from the fourth slide in the supposed Stagwell preliminary report.
      A screengrab from the fourth slide in the supposed Stagwell preliminary report.
      




      One agency within the Department of Health and Human Services, the Centers for Disease Control and Prevention, is close to giving a no-bid contract to HarrisX, a public opinion research company owned by Stagwell. According to an NBC News article written by reporter Jonathan Allen, the contract is for a project “to understand Americans’ perspectives around vaccines and drivers of trust in making vaccine decisions.”
      




      When asked which agencies worked on the holding company’s contract with Israel’s Ministry of Foreign Affairs or asked to comment on the investigative articles by Grim and Allen, Stagwell provided this statement:
      




      “As a network, we work with a broad range of clients and partners, and each agency operates with autonomy to select and manage their own client relationships. Our agencies work across the political and issue spectrum, and this project done by a small team working on a defined brief does not reflect a shift in that approach.”
      




      Israel Truth
      




      Another platform with similar business objectives is an AI-powered media monitoring tool called Israel Truth developed by Propel AI, a PR-focused LLM, to help identify and expose bias in the media against Israel. Propel AI was founded by Zach Cutler and is headquartered in Tel Aviv, Israel. Israel Truth was developed by Propel’s AI Media War Room offering shortly after the Hamas attacks on Israel on October 7, 2023.
      




      Though the company is based not based in the U.S. and does not have government contracts, the tool monitored mainstream global media for anti-semitic bias. 
      




      According to Cutler, the site was taken down by the team over a year ago. A board advisor’s LinkedIn post was still up at the time of this article.
      




      A screengrab that shows where one could register to receive emails from Israel Truth (Credit: Zoe Scaman).
      A screengrab that shows where one could register to receive emails from Israel Truth (Credit: Zoe Scaman).
      




      According to the post, Israel Truth was designed to identify articles that contained bias toward the Israel-Hamas conflict. While available free of charge to governmental and NGO customers, a commercial option for brands “interested in managing their reputation and immediately responding to unfair or negative coverage” was also available.
      




      The founder has since stated “the site has not been live for well over a year. Israel Truth was created as an emergency response immediately following the October 7 atrocities and hasn’t existed for over a year.” Campaign is unable to verify whether the initiative ceases to exist.
      




      A screengrab of responses from Israel Truth to various articles covering the ongoing war (Credit: Zoe Scaman).
      A screengrab of responses from Israel Truth to various articles covering the ongoing war (Credit: Zoe Scaman).
      




      People Who Think
      




      Earlier last month, the U.S. Department of Homeland Security’s (DHS) sub-agency, Immigration and Customs Enforcement (ICE), announced it was looking for a women-led agency to create a social media campaign and drive up recruitment efforts. People Who Think was the winning agency that received the contract to work with ICE.
      




      Led by partners Jay and Jennifer Connaughton (the latter also serving as CFO), the agency has three divisions: Innovative Advertising, Innovative Politics and Fridge (essentially food and beverages).
      




      According to the contract summary, it was awarded to People Who Think on August 15 and will end on January 1, 2026. The office that awarded the contract is “Mission Support Washington,” and the office funding the contract is the Office of Public Affairs, which handles public affairs activities for DHS.
      




      The summary also mentioned that on August 18, People Who Think received just under $25 million ($24,974,000) to produce “media content creation support services for [ICE] recruitment campaign in support of the Office of Public Affairs.”
      




      Editor’s Note: 
      




      10 AM: The original version of this article listed Andrew Bloch as the founder of Israel Truth. The article has been corrected to reflect the media monitoring tool was founded by Zach Cutler and lives under the Propel AI platform.
      




      12:05PM: This article has been updated to reflect information and a statement by Cutler.
      




      This article originally appeared on Campaign US.