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MM+M today revealed its 2025 MM+M Awards finalists. Now in its 22nd year, the medical marketing industry’s premier awards program returns with a new category and expansions of existing ones. 

The winners of the 2025 MM+M Awards will be announced on October 9 at Cipriani Wall Street in New York City. For information about event tickets, sponsorship opportunities and the digital simulcast, visit www.mmm-awards.com.

Best Media Plan

• Corcept Therapeutics and Eversana Intouch Korlym Full-Funnel Media Strategy
• Incyte Pharmaceuticals and Klick Health Pharma Ad Fans
• Takeda and Klick Health Trintellix
• Tarsus Pharmaceuticals and Moon Rabbit Xdemvy Launch
• UCB, Fingerpaint Marketing, FCB Health New York, CrowdPharm and Syneos Health Fintepla 2024 Caregiver Media Campaign

Healthcare Consumer/Professional Media Brand

• HealthCentral Communities Chronic Has a New Home
• MedCentral The Fastest-Growing Physician Destination Online
• Oncology News Central The Destination for Practicing Oncologists
• Patient Power Where Cancer Patients Go to Find Information and Community
• Sharecare

Use of Podcasting 

• Brick City Greenhouse Thoughts from the Greenhouse
• Novo Nordisk and Inizio Evoke Drive Diabetes Tech-up
• Pfizer and Wonder Media Network Science Will Win 
• Scholar Rock and Precision AQ Life Takes Muscle
• UroGen Pharma and Spectrum Science The UroGist: A Podcast for Urologists, by Urologists

Use of Artificial Intelligence (AI) 

• Elijah-Alavi Foundation and Patients & Purpose HappyHalers
• New York Common Pantry and Patients & Purpose Mission: Hunger
• Real Chemistry Using AI to Transform Healthcare Messaging
• Sanofi and Area 23 Smoldering AI
• Sanofi, Regeneron, Weber Shandwick and Golin Real Skinformation

Use of Customer Experience Marketing

• The Exodus Road and Klick Health Love Captured
• Incyte Pharmaceuticals and Klick Health Pharma Ad Fans
• L’Oréal and Lucid CeraVe Hair and Scalp Care Launch
• Novo Nordisk and Triunfo Sudler The Hug Measurement
• Siemens Healthineers and Area 23 Magnetic Stories

Use of Public Relations

• The Big Ten Conference and Abbott The We Give Blood Drive
• Bristol Myers Squibb and RxMosaic Live Your PosSCZible
• Gilead Oncology and Uncapped Communications The Adventure Jar
• Haleon, Edelman, UEG, Publicis, CaST, Collectively and FCB Centrum Hot Conversations
• Kiniksa Pharmaceuticals and Spectrum Science Life DisRPted

Health Advocacy/Health Affairs/Public Policy 

• All* Above All and Klick Health The Trial
• Disappearing Doctors Coalition and FCB Health New York The Best Campa1gn Result Ever
• Mollie’s Fund and Area 23 You’re My Sunshine — TV
• Not Putting on a Shirt and Area 23 Life Models
• Sanofi and Ruder Finn Taking the #ScreenForType1 Movement to Washington, DC

Use of Data and Analytics or Data Platform 

• Aveo Oncology and Lumanity Taking Fotivda From a Multichannel Success to an Omnichannel Superstar
• Indegene From Data to Decisions: The Channel Mix that Delivers Impact
• Janssen Biotech, Pharmacyclics and Inizio Evoke Listening Between the Lines
• Kyowa Kirin and Dentsu Health Using PulsePoint’s Real World Data Optimizations to Boost Campaign Effectiveness
• Zhejiang University and Area 23 Identity Builder

Branded Website for Consumers 

• Astellas Pharma and The Bloc Slow Rider
• Day One Biopharmaceuticals and McCann Health Managed Markets EveryDay Support From Day One
• Mirum Pharmaceuticals and Rise & Run Between the Fines
• Radius Health and AbelsonTaylor Add to the Bone
• Sanofi and FCB Health New York Badge of Honor

Branded Website for Healthcare Professionals

• Adaptimmune and Sound Healthcare Communications Tecelra
• Ardelyx and ConcentricLife Flip The Script
• Mirum Pharmaceuticals and Rise & Run Between the Fines
• Nestlé Health Science and Invivo Brands Vowst 1-2 Gut Punch
• UCB and FCB Health New York More Room To Grow

Disease Education Campaign

• Claremont Forum, Prison Library Project and Patients & Purpose Contrabanned
• Novartis, Merkley+Partners, Ketchum and Omnicom Production Your Attention Please
• Preeclampsia Foundation and Patients & Purpose Gap-spirin
• Sanofi, Regeneron and Arnold New York When It’s Gone, It’s Gone
• Sober Sidekick and 21Grams Cancer Chips

Health-Tech Innovation 

• Elijah-Alavi Foundation and Patients & Purpose HappyHalers
• Medtronic and Edelman Medtronic Earns FDA Approval for BrainSense
• Servier Pharmaceuticals and CultHealth Meet Brian
• Siemens Healthineers and Area 23 Magnetic Stories
• Treace Medical Concepts, Dovetail and 21Grams Comeback Kicks

Use of Film or Video 

• All* Above All and Klick Health The Trial
• APFED and Area 23 End of the Internet
• Aster and Area 23 Impossible Journey
• Biogen and Real Chemistry Friedreich’s Back
• Push for Empowered Pregnancy and Kobase Stillness Is An Illness

Use of Social Media — Paid

• American Optometric Association and Edelman The Impossible Camera
• Bausch + Lomb and Arnold New York Over and Over
• Biogen and 21Grams Friedreich’s Back
• Organon and 21Grams Forbidden Fantasies
• Sanofi and FCB Health New York Badge of Honor

Use of Social Media — Organic 

• AFA and Neon Not So Lucky
• Chiesi Global Rare Diseases and LiveWorld Disease Awareness Organic Social Campaign
• iDocSocial Peer to Peer Organic Eyecare Education
• Spectrum Science Bag Hunger
• Vilma Kano, Needs and Area 23 The Self Painting Check

Use of Influencer Marketing

• Novartis and Rise & Run Revealing My Reality
• Pfizer, DNA Communications and Weber Shandwick Rated RSV
• Lucid, EMD Serono and Chamberlain Healthcare Public Relations Ready for Change
• Vilma Kano, Needs and Area 23 The Self Painting Check
• Zimmer Biomet and Klick Health You’ll Be Back

Digital Initiative for Consumers (includes Medical, as well as Health & Wellness)

• Bowel Research UK and 21Grams Soil Samples
• Elijah-Alavi Foundation and Patients & Purpose HappyHalers
• Organon and 21Grams Forbidden Fantasies
• Sanofi and FCB Health New York Badge of Honor
• Zhejiang University and Area 23 Identity Builder

Digital Initiative for Non-Consumers (HCPs, sales reps)

• APFED and Area 23 Diagnose This Film
• Boehringer Ingelheim and Humancare The Look Beyond Stable Experience: Augmenting Empathy in Schizophrenia
• Novartis, Starcom, Biolumina, Merkley+Partners and iHeartMedia Live Recording of Custom Podcast Symptomatic at ASCO
• Servier Pharmaceuticals and CultHealth Meet Brian
• Wisp and Eversana Intouch No More Hippocrites

Consumer/Professional Print Campaign

• Amgen and Area 23 Return to Life
• Esperion Therapeutics and GSW Advertising Take Control of Your Lipid Lurkers
• Lilly and Area 23 Time Toxicity
• Novo Nordisk and ConcentricLife Check Before You Inject
• SFC Group Mammo Monster

Professional Sales Tool

• Ardelyx and ConcentricLife Flip The Script
• AstraZeneca Pharmaceuticals and VML Airsupra HCP Branded RST CVA
• Lundbeck and Eversana Intouch Vyepti HCP Digital Visual Aid
• Menninger Clinic and Schaefer Advertising Menninger Sales Aid
• Nestlé Health Science and Invivo Brands Vowst 1-2 Gut Punch Core Print Sales Aid

Corporate Branding Campaign

• AdventHealth and BPD Official Champions of the Human Spirit
• Bristol Myers Squibb and Real Chemistry Wasn’t Supposed To See This
• HCA Healthcare and BPD The Show Love Project
• Lilly and Area 23 Time Toxicity
• Merck, Edelman and Team Frontiers Scientist on the Street

Philanthropic or Purpose-Driven Campaign

• A.C. Camargo Cancer Center and Area 23 UV Referee
• Claremont Forum, Prison Library Project and Patients & Purpose Contrabanned
• Mollie’s Fund and Area 23 You’re My Sunshine — TV
• Not Putting on a Shirt and Area 23 Life Models
• Siemens Healthineers and Area 23 Magnetic Stories

Health Equity and Social Awareness Campaign

• Claremont Forum, Prison Library Project and Patients & Purpose Contrabanned
• The Exodus Road and Klick Health Love Captured
• Preeclampsia Foundation and Patients and Purpose Gap-spirin
• Robert Wood Johnson Foundation and BPD Everybody’s Work
• Sober Sidekick and 21Grams Cancer Chips

Agency Branding Campaign

• 21Grams Scores Matter
• Brick City Greenhouse Thoughts from the Greenhouse
• Calcium+Company The First Website Entirely Built, Designed and Showcased on a Milk Carton
• Klick Health Holiday Hugs
• HCG and Siegel+Gale Amp Your Impact!

TV/Connected TV Advertising Campaign

• Exact Sciences Corporation and FCB Health New York Skip the Drama
• Incyte Pharmaceuticals and Klick Health Pharma Ad Fans
• Mollie’s Fund and Area 23 You’re My Sunshine — TV
• Novavax and Neon Built Different
• Sun Pharmaceuticals and Core-Rx Communications “S” Word Acne Campaign

Point-of-Care Marketing 

• Astellas Pharma and The Bloc Eyes on Education
• Currax Pharmaceuticals, Real Chemistry and Swoop Optimizing Omnichannel Precision and Impact with AI/ML

Omnichannel Campaign 

• All* Above All and Klick Health The Trial
• BridgeBio and GSW The Brand That Broke the Silence
• Novo Nordisk and Triunfo Sudler The Hug Measurement
• Organon and 21Grams Forbidden Fantasies
• Pfizer and Publicis Got Them Together

Product Launch

• Bausch + Lomb, Patients & Purpose, Omnicom Production, Mophonics, Ketchum and Wavemaker Miebo Ohh Yeah
• BridgeBio and GSW The Brand That Broke the Silence
• Guardant Health and Amino No S#!T
• ICU Medical and Mower PlumDuo “Confidence”
• Tarsus Pharmaceuticals, Moon Rabbit, FCB Health New York, Heller Agency and Twelvenote Xdemvy Launch

Orphan Product Marketing Initiative

• Arrowhead Pharmaceuticals and Havas Lynx NY We’ll Get There Soon
• Biogen and 21Grams Friedreich’s Back
• Ironwood Pharmaceuticals and Area 23 Shut Out by SBS
• Merck and Real Chemistry Outnumber PAH
• Sanofi and FCB Health New York Badge of Honor

Use of Immersive Technology

• Boehringer Ingelheim and Humancare The Look Beyond Stable Experience: Augmenting Empathy in Schizophrenia
• Endo, Fingerpaint Medical and Lucid Dream VR Hand to Hand: Mixed Reality Injection Simulator for Xiaflex
• New York Common Pantry and Patients & Purpose Mission: Hunger
• Servier Pharmaceuticals and CultHealth Meet Brian
• Siemens Healthineers and Area 23 Magnetic Stories

Use of Market Access Marketing

• Day One Biopharmaceuticals and McCann Health Managed Markets EveryDay Support From Day One
• Johnson & Johnson and McCann Health Managed Markets The Darzalex Modular Value Proposition
• Lantheus and Pivot Design Lantheus Link Patient Support Program
• Sanofi and Peregrine Market Access Sanofi Market Access Portfolio 
• ViiV Healthcare and Entrée Health ViiV Healthcare Is Breaking Down Access Barriers

Use of Hospital or Healthcare Services Marketing

• Baptist Health, Stone Ward and 360 Filmworks For You. For Life.
• City of Hope and Real Chemistry Turning Grief into Action
• Jupiter Medical Center, BFW Advertising and MiKa Production Group Your Best Life
• Novant Health and Mower You Want Novant
• Texas Radiotherapy and Harper Ellsworth Advertising Putting U First

Global Campaign

• Boehringer Ingelheim and Humancare The Look Beyond Stable Experience: Augmenting Empathy in Schizophrenia
• Novo Nordisk and 21Grams Knowbesity
• Roche and Atomic Matter Untangling the Complexity of COPD
• Sanofi and Ogilvy Health PR Going “Beyond the Bleed” in Hemophilia
• Therakos and Pixacore ECP Immunomodulation MOA Experience

Patient Education Campaign 

• Aster and Area 23 Impossible Journey
• Novo Nordisk and Triunfo Sudler The Hug Measurement
• Sanofi and FCB Health New York Badge of Honor
• Sober Sidekick and 21Grams Cancer Chips
• Vilma Kano, Needs and Area 23 The Self Painting Check

Agency Entrepreneur of the Year

• Kathy Bloomgarden CEO, Ruder Finn
• Jenny Bristow CEO and founder, Hedy & Hopp
• Megan Driscoll CEO and founder, EvolveMKD
• Jennie Fischette CEO, DDB Health
• Daniel Rubin Group president, North America, Havas Health

Small Healthcare Agency

• The Considered
• EvolveMKD
• Hedy & Hopp 
• Heller
• McKinney Health

Midsize Healthcare Agency

• Arnold New York
• Deerfield Group
• DNA Communications
• JPA Health
• /Prompt

Large Healthcare Agency

• Havas Lynx NY 
• Klick Health
• Minds + Assembly 
• Neon
• Weber Shandwick

Medical Communications, Education or Affairs Agency of the Year

• Caudex
• Havas Medical Communications
• ProHealth
• Scientific Global

Market Access Agency of the Year

• Eversana Intouch
• McCann Health Managed Markets
• Mosaic Group
• Peregrine Market Access
• The Value Builders

Rare Disease Agency of the Year 

• DDB Health
• Havas Life Rare 
• Patients & Purpose
• Pivot Design
• Rarity Health

Healthcare Network of the Year 

• Havas Health
• Inizio Evoke 
• IPG Dxtra Health
• IPG Health
• Real Chemistry

MM+M Platinum Award for Outstanding Contribution to Healthcare

Honoree to be announced at a later date.

MM+M Titanium Award for Best in Show

Honoree will be the most exemplary campaign or marketing initiative from the past year, selected from the winners of the previous campaign categories.