Agency 100

MM+M launches the 2025 Agency 100

MM+M’s Agency 100, the definitive guide to the world of medical marketing agencies, will be published across MM+M’s digital channels on June 10.

MM+M Staff

January 7, 2025

11:00 am

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MM+M today announced the launch of the 2025 Agency 100. The brand’s annual ranking of the top 100 medical marketing agencies of North America is set to publish digitally on June 10 and in the June print edition of MM+M.

This year’s Agency 100 presentation will include several returning features from years past, including profiles of each of the Top 100 firms, the MM+M Agency Family Tree and the Agency 100 revenue/staff size table. MM+M will also bring back its Ones to Watch series, highlighting up-and-coming companies whose revenue places them just outside the Top 100.

In years past, MM+M invited Agency 100 honorees to design and share company-themed concert T-shirts, book covers, movie posters, album covers and sports jerseys. This year, the brand wants agencies to gather all their pieces, whether or not they place in the Top 100, and create a custom board game box.

“The best board games force players to be strategic, creative and nimble to navigate unexpected twists and surprises. The agencies that will make up this year’s Agency 100 will be the players who triumph in the increasingly complex pharma and healthcare industries,” said Jameson Fleming, editor-in-chief, MM+M. “The players must be bold in their innovations and masterful in their executions.”

Organizations that wish to be considered for the Agency 100 are asked to share information about their 2024 financial results and client and brand relationships. This data, compiled via this year’s Agency 100 survey, will inform the selection of the Top 100 and Ones to Watch honorees; to view the specs and guidelines for board game box submission, click here.

The survey deadline for Top 100 consideration is Tuesday, March 4, at 9 p.m. ET. MM+M can accept completed questionnaires until Tuesday, March 18, but the Top 100 will likely be finalized before then.

Agencies selected for a Top 100 profile will be contacted by an MM+M reporter by the end of March. For questions or further information about Agency 100 editorial, contact jameson.fleming@haymarketmedia.com.

For information about Agency 100 commercial opportunities, contact Molly.Sawyer@haymarketmedia.com, Mark.Siebel@haymarketmedia.com and Tyler.Glavocich@haymarketmedia.com.

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