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Gun violence remains the leading cause of death among kids and teens in America — a grim statistic that echoed through Northwell Health’s sixth annual Gun Violence Prevention forum.

Held in New York on Thursday, the event brought together a host of stakeholders, including politicians, physicians, healthcare providers, CEOs, bankers, community advocates and actors to tackle the widespread issue of gun violence. 

Among the speakers were former New Jersey Governor Chris Christie, Academy Award-winner Julianne Moore, Amalgamated Bank president Priscilla Sims Brown, vice chair of surgery at Northwell Health Jose Prince, Ad Council chief campaign development officer Michelle Hillman and gun violence survivor Amedy Dewey.

The throughline between all of these speakers was advocacy for actionable steps to reduce the high levels of gun violence that Americans face. 

The Northwell Health forum is also a reminder that this is far from a newfound dilemma — gun violence overtook automobile accidents as the leading cause of death for children in 2019. 

Northwell Health CEO Michael Dowling, who has been a longtime advocate for reduced gun violence and greater mental health awareness, opened the event with a speech emphasizing a pressing need for substantive action. 

He said people must come together to protect public health initiatives and funding — a reference to the recent, drastic changes at federal public health institutions during the early part of President Donald Trump’s second administration. 

Most notably, he emphasized a need for an open dialogue about gun violence intervention beyond party lines, noting that the issue has taken on a deeply partisan bend over the past two decades.

Ad Council debuts awareness push

The Ad Council, which has partnered with Northwell Health on awareness campaigns in the past, unveiled its latest marketing effort at the forum.  

The Agree to Agree campaign, created pro bono by creative agency GUT Miami, features a digital ad promoting an open discussion around gun violence and includes three primary objectives.

The first is to engage parents in conversations around gun safety, then connect them with healthcare professionals (HCP) and finally support community violence intervention groups. 

The campaign is rolling out through TV, digital, film and social media channels. 

“This effort, where we partner with healthcare and bring the collective voice of the Ad Council and what we do with storytelling, is the perfect way to change the conversation about gun violence,” Hillman, the Ad Council’s chief campaign development, told MM+M. 

She underscored the importance of having HCPs lead the conversation around gun violence safety and prevention since they are trusted community members that people rely on. 

“Physicians and the greater healthcare community play such an important role, and are one of the closest relationships people have other than their family members,” noted Hillman. 

Gun safety instead of violence

Another key theme throughout the forum was the promotion of gun safety, with multiple panelists emphasizing the need for more education and awareness around storing firearms. 

Christie noted that while Second Amendment rights codified in the Constitution should continue to exist, universal background checks and support for actionable community intervention is required to enact change. 

As an example, he cited the drop in gun violence in Camden, New Jersey when police were trained in violence deescalation. 

Survivor-advocate Amedy Dewey doubled down on the need for universal background checks as well as the need for more mental health support from HCPs. 

At 18, she suffered a gun violence attack from her stepfather as a result of a mental health episode he experienced. The incident cost her part of her vision as well as her stepfather’s life, as he shot himself after attacking her with a gun. 

To wrap up the forum, Oscar winner Moore advocated for more messaging around gun violence and safety, noting that advertisers and the entertainment industry could do more to amplify voices of those impacted. 

She referenced the successful public health messaging around seat belt safety and how that could have a similar impact elevating gun safety. 

“When I was a kid, no one was buckling their seat belt,” she said “It’s part of everyday life now.” 

Northwell mission continues

Ramon Soto, SVP and chief marketing communications officer at Northwell Health, said the fact that guns are the leading cause of death for children is “absurd” and a troubling indicator for how gun violence has swept across the nation. 

“You start to think, ‘How did we get here?’” he said.

As a gun owner, Soto underscored the need for proper storage of guns and how it could decrease the number of gun-related injuries. He noted that parents should be talking about guns the way they talk about other everyday safety concerns. 

That’s why, in conjunction with the Ad Council’s national campaign, Northwell Health will be running a campaign to Agree to Agree focusing on gun violence awareness across New York City. 

He emphasized that it’s more important than ever to be part of the conversation now, noting that “language is being used to divide” rather than unify. 

To combat mounting public distrust in healthcare institutions, he said the health system’s messaging will be rooted in data.

Ultimately, he said that he’s excited that Northwell has the opportunity to continue to engage brands, especially those that operate beyond the healthcare space, to get involved in the issue around gun safety. 

“Levi’s was the first brand to come in as a funding partner and now we are expanding this coalition. We are having exciting conversations with other brands, and that is an exciting next chapter for us,” he said. 

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