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Healthcare communications consulting firm Jarrard has hired Jed Lam to lead its newly launched market research and insights (MRI) unit. 

Lam joined the agency as an SVP earlier this month from Edelman data and intelligence. He reports to Jarrard partner Isaac Squyres in the newly created role. 

Jarrard MRI offers an expanded set of services for healthcare organizations rooted in insights gained from ongoing national surveys of consumers, physicians and nurses. The firm serves a wide range of healthcare clients, providing strategic guidance in issues and advocacy, change management and strategic positioning, the agency said in a statement.

Lam’s addition as head of the team of four deepens Jarrard’s capability to deliver sophisticated, data-driven insights to healthcare organizations navigating reputational, branding and strategic hurdles, according to the firm. 

“The chance to connect to something with a higher purpose was really important to me,” Lam said of his pivot to a healthcare-specific firm. He noted that, looking back on his career, he had more experience in health than he realized. 

Lam has worked with Fortune 100 clients and healthcare organizations including Advocate Health, the American Cancer Society, the Arthritis Foundation, Centers for Medicare & Medicaid Services, Lurie Children’s Hospital, Humana and Walgreens, according to Jarrard. 

“I’ve been in the CPG, tech entertainment world for a long time and have enjoyed a lot of those, but my nonprofit work, the health work, was often the most personally satisfying projects,” he added. 

Prior to Lam’s arrival, Jarrard had been focused in primary research such as surveys, focus groups and thought leadership. As head of MRI, Lam said he plans to prioritize the team’s role as storytellers. 

“I’m going to be pushing us to what I think is the next iteration for the research industry which is the integration of data,” he said. “It’s going to be teaching and training about the different types of data sources that are available, but then also working with clients who are often now data rich, but insights poor.”

Looking ahead, Lam said wants to grow his team and build branded reputation and thought leadership frameworks for Jarrard that can be standardized and duplicated across clients. 

Lam joins the healthcare consultancy amid ongoing government agency leadership appointments, healthcare funding cuts and concerns for executive safety following the death of UnitedHealthcare CEO Brian Thompson. Despite the volatility, Lam emphasized that the industry changes only further showcase the necessity of data and insights. 

“There has been a lot of uncertainty, but  that is exactly why you need a firm like Jarrard and why you need research and data,” he said. “You need to have the support for what you’re going to do next and that’s exactly the kind of work that I do.”

Lam comes to Jarrard from Edelman data and intelligence (DXI) where he served as EVP and head of the firm’s U.S. Central region. He departed the agency after six years in December as a result of a workforce restructuring that eliminated 330 positions across the DJE Holdings firm’s suite of subsidiaries. 

Prior to Edelman DXI, Lam spent over 19 years at marketing research and consulting firm Aeffect, most recently as an SVP. 

Jarrard is a strategic healthcare communications consulting firm headquartered in Brentwood, Tennessee. The agency, founded in 2006, is a division of healthcare advisory firm Chartis. 

Jarrard has worked with more than 1,800 clients in 48 states such as hospitals and health systems, tech and health services companies and associations. Clients in the firm’s portfolio include Michigan Medicine, Cedars Sinai and the Rural Health Initiative.

This article originally appeared on PRWeek US.