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It’s officially intern season.

Interns at medical marketing agencies are off taking notes in a client pitch, learning the art of not overcommitting and even bonding with their mentors over milkshakes. 

Ahead of National Intern Day on July 31, MM+M asked medical marketing agencies how they are helping young talent navigate the niche industry. Common themes emerged across the three companies — IPG Health, Calcium + Company and Minds + Assembly — MM+M spoke to for this story. 

Executives told MM+M they do not expect interns to come in with content experience. Rather, they look for interns with strong transferable, soft skills with a passion to grow and learn. Agencies strive to build a strong intern culture with meaningful mentors who will develop long-term relationships and give interns glimpses into alternative career paths. And the days of unpaid internships are largely gone — the companies MM+M spoke to are all paying their interns and are implementing summer intern projects. 

“What it comes down to is that this is the next generation of talent that we’re going to see in the industry, and when it comes to what the industry can do to support these interns, it’s giving them those learning opportunities,” said Mariela Orochena, IPG Health’s executive director of talent acquisition. 

IPG Health’s 1% club leads to full-time hires

IPG Health’s Bold Beginners Program has been very selective with the hiring 101 interns this year Orochena explained that the company has just a 1% acceptance rate. 

Mentorship is a top priority for IPG Health, with individual mentors, lunch-and-learn sessions and other networking opportunities. 

Its intern project connects interns with a real client pitch that they present to the company CEO. In prior years, clients have also sat in on the presentations. This project and the entire internship model prioritize hands-on experience. 

Jonah Glick, a previous Bold Beginners intern who now works full-time for IPG Health as a strategist at FCB Health New York, explained that his intern project focused on a non-invasive colon cancer screening product, which offered him a mix of hands-on and observational experiences. 

“One of the important things I learned was how to be a strategist and planner; to take a step back and hit pause for a second,” Jonah explained. 

IPG Health’s hires about 50% of its interns for full-time roles. 

Calcium’s milkshake mentors guide interns 

Calcium + Company focuses on treating its interns in its Pharm Fellows Program like full-time staff with a complete onboarding process and attendance at town halls, client meetings, and professional development training, according to Melissa Morrow, its managing partner and chief people officer.

At the start of their internship, interns are assigned a mentor who they create an individualized “top 10” goals list with. They meet daily with their mentors and regularly check-in on progress toward these goals.

Morrow explained that interns spend a lot of time observing: shadowing mentors, listening to every meeting that mentors attend, and being brought into other projects that their mentor might not be involved in. 

This year’s intern project analyzes how AI enhances internal performance and how that can improve communication with clients. They present the project to a leadership team at the end of summer. 

Interns network with staff through their “milkshake program,” where they offer department overview sessions. “Pharm Friends” are another one-on-one pairing that provides mentorship opportunities outside of an intern’s department.

Calcium hires about 20% of their interns for full-time positions. The agency also offers an apprenticeship program for interns to work part-time as they complete their final year of college with intentions to hire them full-time. 

“We look for interns that live the core values that we live every day, which are commitment, integrity and respect,” Morrow said. 

New program creates long-term employees 

Minds + Assembly’s intern program is only in its second year, with about 60% of its first cohort being retained for full-time roles. 

Chloe Schuster, a returning intern, spoke about her experience sitting in on research campaign meetings. She takes notes and reviews them with her supervisor. She also learns key team-building skills such as compromising and not overcommitting to ideas in a strategy presentation. 

“I’ve learned how to be more open minded with other people’s perspectives and everything,” Chloe said. 

Program coordinators Lorenzo Viguie and Catherine Heyers explained that interns learn to support ideas with data, present strategic thinking, and stay focused on long-term items. Interns are thrown into hands-on work and observations and gain ongoing feedback from mentors.