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The inaugural AI Deciphered conference in 2024 noted how “artificial intelligence is the hottest topic in marketing and communications.” It was true then. It’s even truer now.
With that in mind, Haymarket Media is very excited about Thursday, November 13. On that date, delegates from its three leading communications and marketing brands will descend upon Convene, 117 West 46th Street in Manhattan, for the most can’t-miss AI gathering of the year.
Can’t miss? It’s a bold declaration. It’s made confidently, though, because this year’s iteration of AI Deciphered will focus on practical counsel. Attendees will leave the conference inspired, but also educated on tactics and strategies that will ensure they are better equipped to incorporate AI into their daily workflows than they were prior to the event.
Much like the technology itself, the conversation among professionals evolves daily. More than ever, practitioners in the orbits of Campaign, MM+M and PRWeek are talking less and less about fear and uncertainty and more about the bottom line of learning how to use — or better use — AI to get ahead and stay ahead.
“AI has graduated to become a determining factor in many of the ad industry’s biggest and most impactful decisions — from making workflows more efficient to finding more sustainable solutions,” says Campaign editor Luz Corona.
“The medical marketing industry has quickly learned that AI can supercharge existing processes and create new ones,” adds MM+M editor-in-chief Jameson Fleming. “The industry must remember that everything needs a human touch to avoid going down a path of machines marketing to machines.”
“In 2025, AI strategies are driving how brands and agencies operate at scale,” says PRWeek VP and editorial director Steve Barrett. “AI Deciphered will prepare communicators to do quality work faster in an environment where everyone must work at the speed of light.”
Much like last year, 2025’s version of AI Deciphered will have a unique structure. The first three and final two sessions of the event will be on the main stage. Along with the keynotes, topics covered — including a focus on bridging the technology and creativity, as well as building the ultimate AI-enabled workforce — will have obvious benefits to the entire delegation, regardless of discipline or specialty.
In between that quintet of sessions, all attendees will have the option to choose from three different tracks — one for each of Haymarket’s three marcomms titles. And the “how to” focus will be very evident during these breakouts, too. For example: simultaneous presentations focused on building proprietary AI tools for your business or brand — each one tailored for the audiences of Campaign, MM+M or PRWeek.
Of course, each track will still focus on issues of the day specific to each brand’s audience, too. Just a taste…
Campaign: The impact of AI on advertising — making things smarter and safer.
MM+M: How AI delivers an unprecedented understanding of the patient journey
PRWeek: The new dynamic that AI brings to the agency-client relationship
AI isn’t just the future. It’s the present. It’s table stakes for all professionals who consume content from Campaign, MM+M and PRWeek. AI Deciphered: The Next Stage of Your Evolution will be a banner day for all seeking to embrace that present and future. We look forward to seeing you there.
Click here to purchase tickets.
Interested in speaking at the event? Contact Marni Eichinger.
Interested in sponsoring this event? Contact David Dowling.