Gerety Awards announces all-women juries featuring major agency and brand leaders

The juries include leaders from agencies such as MullenLowe, Translation and Verb.

Eric Berger

February 26, 2025

2:55 pm

The awards are named for Frances Gerety, the copywriter who created the famous slogan, “A diamond is forever�� for jewelry brand De Beers. (Photo credit: Gerety Awards, used with permission)

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Women communications executives in Los Angeles will again have the opportunity to determine what the best advertising was over the past year.

They are reviewing nominees for the Gerety Awards, which are determined exclusively by all-women juries around the world.

“The reason we decided to create this award is women account for 80% of the [consumer] purchasing decisions, so we thought from a business point of view, it would make sense to know what is it that they consider a good advertising campaign or a good creative idea?” journalist and Gerety cofounder Lucía Ongay told Campaign. “What resonates with the most powerful consumers in the world?”

The awards are named for Frances Gerety, the copywriter who created the famous slogan, “A diamond is forever” for the jewelry company De Beers. They were first distributed in 2019.

This year, the group is holding 15 executive jury sessions around the world, including New York. This is the third time they will use a jury of Los Angeles leaders.

Categories — which the organizers refer to as “cuts” — include entertainment, health, humor, media and pharma. The organizers have added an effectiveness cut this year for “work that has achieved measurable impact in meeting business objectives and fulfilling a brand’s purpose effectively,” Ongay said.

The Los Angeles jury includes:

Jenn Wong, MullenLowe president
Jordana Freydberg, Biscuit executive producer
Sophie Gold, Eleanor president
Donna Lamar, Spotify executive creative director
Beth Fujiura, Translation creative director
Kindra Meyer, Verb executive creative director
Marla Moore, Buck creative director and head of strategy
Ariel Shukert, RPA vice president of creative
Becca Morton, Pinterest executive creative director
Carolina Pacheco, freelance producer and director
Angela Barber, head of production and executive producer consultant

“There is nothing I love more than invigorating discussion among inspiring women,” 72andSunny executive creative director Lauren Smith, who is leading the jury, stated in the news release. “This jury selection is a vibrant mix of women across the industry with diverse experiences and perspectives.”

Campaigns published between Jan. 1, 2024, and May 9, 2025, are eligible. The awards are now accepting nominations until May 9.

This article originally appeared on Campaign US.

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Gerety Awards announces all-women juries featuring major agency and brand leaders

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