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Awards shows are notorious for epic fashion moments. But this past Sunday at the 77th Primetime Emmy Awards, one of the most talked-about looks of the night wasn’t an elaborate gown or an outrageously over-the-top ensemble: It was a custom, midnight-blue tuxedo worn by The Pitt star Noah Wyle, which the actor revealed was made by medical apparel brand Figs.

“We wear them on the show and they are on the backs of many healthcare workers across our country and around the world,” Wyle told a reporter during a now-viral red carpet interview. The veteran medical drama actor, who first rose to fame three decades ago on ER, later took the stage in the custom scrubs after winning Outstanding Lead Actor in a Drama Series for The Pitt — which was nominated for 13 awards overall and won two additional trophies during the telecast — making a heartfelt dedication to the unsung heroes both through his wears and his words.

“To everyone who’s going on shift tonight or coming off shift, this is for you.”

The brand announced the bespoke collaboration via its website, which it maintained would not be available for sale, and posted a video showing the behind-the-scenes of constructing the black-tie scrubs on TikTok.

Figs CEO and cofounder, Trina Spear, shared that the company was thrilled to scrub in for the challenge given Wyle’s long-standing history of advocacy for healthcare workers, with the company placing special messages inside the tux for “Awesome Human” Wyle. 

“After our trip to Capitol Hill with Noah in June advocating for healthcare professionals, he challenged us to create a tuxedo as comfortable as the Figs scrubs he wears on The Pitt,” said Spear. “When Noah wanted to use the Emmys as a platform to honor healthcare professionals everywhere, we knew we had to make something special happen. We’re honored to help bring the healthcare community center stage and we thank Noah for working with us to champion them.”

That Wyle’s purposeful fashion statement made many of the best-dressed lists of the night, including Vogue’s Emmy highlights and sent the brand trending, was an added bonus.

“The response has been incredible,” said Spear. “What’s most meaningful is seeing how the moment resonated with the healthcare community itself — they felt seen and celebrated on television’s biggest night, sparking conversations that will extend far beyond the Emmys. Just like Noah and The Pitt, Figs is proud to have the backs of all those who dedicate their lives to caring for others.”

Figs CEO and cofounder, Trina Spear, shared that the company was thrilled to scrub in for the challenge given Wyle’s long-standing history of advocacy for healthcare workers, with the company placing special messages inside the tux for “Awesome Human” Wyle. 

“After our trip to Capitol Hill with Noah in June advocating for healthcare professionals, he challenged us to create a tuxedo as comfortable as the Figs scrubs he wears on The Pitt,” said Spear. “When Noah wanted to use the Emmys as a platform to honor healthcare professionals everywhere, we knew we had to make something special happen. We’re honored to help bring the healthcare community center stage and we thank Noah for working with us to champion them.”

That Wyle’s purposeful fashion statement made many of the best-dressed lists of the night, including Vogue’s Emmy highlights and sent the brand trending, was an added bonus.

“The response has been incredible,” said Spear. “What’s most meaningful is seeing how the moment resonated with the healthcare community itself — they felt seen and celebrated on television’s biggest night, sparking conversations that will extend far beyond the Emmys. Just like Noah and The Pitt, Figs is proud to have the backs of all those who dedicate their lives to caring for others.”

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Where (else) are they wearing Figs?

The viral award show moment comes just as the brand launches the final chapter of its successful yearlong campaign, Where Do You Wear Figs?, which highlights healthcare professionals around the world, and celebrates the shared experiences, challenges and dedication connecting healthcare professionals beyond their geographical or cultural differences.  

Each set to the soundtrack of The Proclaimers’ “I’m Gonna Be (500 Miles),” the campaign’s previous films have celebrated women in the field for International Women’s Day; paid tribute to Nurses Week with an accompanying segment on The Jennifer Hudson Show; highlighted the profession’s ongoing learning for Back to School, and now concludes with brand ambassadors from the U.S., Mexico, Japan and the U.K. showcasing the ways the profession transcends borders and the universal language of care. 

The campaign followed Figs’ first Olympics sponsorship and campaign for the 2024 Paris Olympics.  

This article originally appeared on Campaign US.