Conference + Event Coverage

Female empowerment, health innovation dominate at Women of Distinction

Programming at the annual awards ceremony underscored the value of mentorship, resilience in the corporate world as well as how to embrace AI.

Jack O'Brien

June 3, 2025

5:23 pm

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As part of its annual Women of Distinction ceremony, MM+M honored nearly 40 women leaders in the industry and had a days-worth of programming focused on the most relevant trends facing them.

The 2025 edition of the event brought together a room full of hundreds to honor the most prominent women executives from across the medical marketing industry.

Throughout Tuesday, multiple panels and speaking sessions delved into a host of pertinent topics facing executives, including female empowerment, the value of mentorship, resilience in the corporate world as well as how to embrace AI.

Below are some of the top takeaways from MM+M’s Women of Distinction ceremony.

Female empowerment through resilience

One of the most frequently discussed topics during the event was the importance of resilience and leadership development for women in the corporate world.

Several panelists emphasized the importance of maintaining a positive mindset and adapting to change in the workplace.

A few pointed to personal setbacks and how they overcame them, highlighting the significance of continuous learning and professional development.

Women leaders repeatedly stressed the importance of self-awareness and advocating for oneself in order to build resilience, stay positive and foster professional growth.

“Resilience is having the mindset to know that things aren’t always going to turn out the way we expect them to,” said Marnie Sudnow, CEO and founder of Marnie Sudow Consulting. “Resilience is that plan B, that pivot, that bounce back.”

Additionally, speakers also took the time to highlight how leaders and their respective organizations can overcome gender barriers and promote health equity.

Driven by their personal experiences, the panelists discussed how creating health equity accelerator labs and developing targeted healthcare programs for vulnerable communities can help improve patient outcomes.

Better women representation is good business

SeeHer president Christine Guilfoyle honed in on the value of better representation of women in advertising, especially for health brands.

Guilfoyle’s overall message was that improved representation is not just a moral imperative, but a smart business strategy.

She added that women account for 85% of purchase decisions and represent a $10 trillion economic market – one which is expected to grow to $30 trillion by 2030.

That begs the question to brands and their advertising partners: are they equipped to message to an increasingly dynamic audience of women consumers?

“Are you marketing to her? Are you marketing to her as it relates to the particular stage [of life] that she’s in? What does she look like at that stage?” she asked.

She detailed how SeeHer has aimed to help marketers depict women and girls more accurately in advertising.

SeeHer’s Gender Equality Measure (GEM) tool is one way the organization helps quantify the accuracy and authenticity of advertising characters. Guilfoyle presented a number of GEM scores for recently-released health advertisements – including Novartis’ widely-discussed Super Bowl ad.

Health innovation and AI thrive

It wouldn’t be a leadership conference without AI and several speakers touched on the innovation’s potential during their panels.

For those from the pharma side, they celebrated the potential for AI to drive further innovations for research into rare disease, improved diagnostic capabilities and the ability to support greater drug discovery and development.

In relation to marketing, a handful of speakers explained how data and analytics are transforming healthcare communications and evolving digital marketing into more sophisticated omnichannel strategies.

Some agency leads said AI is helping to create more cohesive patient messaging across different platforms and communicating scientific advances to target audiences.

On the whole, panelists were optimistic about the potential for continued innovation in healthcare, particularly with regards to improving patient outcomes and understanding.

Still, they stressed the need for community-centered solutions in order to leverage AI and data for authentic communication.

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Female empowerment, health innovation dominate at Women of Distinction

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Female empowerment through resilience

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Health innovation and AI thrive

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