Campaigns

Dylan Efron, Cortizone-10 and the National Park Foundation team up to fight itch in the wild?

The brand’s campaign for its Itch Relief Cooling Spray includes a $475K donation to the national park system.

Lola Offenback

June 30, 2025

4:32 pm

Dylan Efron. Credit: Getty Images / Gilbert Flores.

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Cortizone-10 has launched its new Itchy Bear campaign in collaboration with Traitors star Dylan Efron and the National Parks Foundation to highlight its recently released Itch Relief Cooling Spray.

The brand is promoting the campaign on Instagram and Meta platforms, where users are encouraged to vote for the best of four “Itchy Bears,” each of which represent a different national park. The bears represent a lighthearted metaphor for people who suffer from irritated skin and the feeling of “itchsanity,” especially in the warm summer months.

“I think that’s just a really fun way for consumers to interact with the brand, and it’s very shareable content,” Nimit Bansal, Cortizone-10 marketing lead, said.

Beyond social engagement, the initiative also aims to raise awareness about the importance of caring for skin during outdoor activities. Whether hiking, camping, or spending time in the backyard, skin irritants like bug bites and plants can easily ruin the experience, Bansal explained.

Bansal also explained that the National Park Foundation shares the same values of protecting wildlife and the outdoors so that people can continue to enjoy these natural spaces. As a part of the campaign, Cortizone-10 donated $475,000 to the organization. Currently, the National Parks Foundation is using donations to support more than 400 national parks through conservation efforts, infrastructure improvements and public programming.

Cortizone-10 products are frequently used to relieve skin irritation caused by outdoor run-ins such as bug bites, poison ivy, poison oak, and more. The new cooling spray, which launched in January of this year, builds on that goal with its touch-free, spray bottle packaging which makes it easier to travel, eliminating the mess of a traditional cream.

The partnership with Efron, organized with Lippe Taylor, was a natural tie-in for the campaign because of his love for nature and exploring natural parks and lifelong use of Cortizone-10 products, Bansal explained.

“I can’t even count how many times I’ve used this stuff in a year — let alone over my lifetime,” Efron said in a statement.

Efron created content with the brand including short-form video and photos shared on his and Cortizone-10’s pages emphasizing his use of the products in multiple places.

The brand also partnered with additional social media creators through influencer marketing firm Influential to broaden the campaign’s reach and spark engagement across various audiences.

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Dylan Efron, Cortizone-10 and the National Park Foundation team up to fight itch in the wild?

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