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More than 70% of messages sent on ChatGPT are for non-work-related purposes, suggesting that large language models are being increasingly adopted into many users’ personal lives, according to a consumer usage paper by the National Bureau of Economic Research. 

Nearly a third (29%) of conversations on ChatGPT revolved around practical guidance, which comprises of activities such as tutoring services, creative ideation, and how-to, beauty, and health advice, making it the most popular way users engaged with the platform. Non-work-related messages were up 53% since last year, as ChatGPT continues to gain momentum in everyday use.

Two other use cases make up the bulk of the share.

Messages involving seeking information (24%) have nearly doubled in the past year, signalling that users are shifting away from conventional web search and turning to ChatGPT for instant facts, product recommendations, and localised research. Meanwhile, writing (24%) remains popular for editing, critiquing, translating, and summarising texts.  

While research and advice were the key ways users engaged with ChatGPT, a minority of messages were for tasks involving multimedia (7%), self-expression (5%), and technical help (5%), mainly for activities like coding and image generation.  

More than half (52%) of conversations on ChatGPT were users asking for information, while doing (35%) specific tasks, and expressing (14%) views and feelings on the platform made up the rest of the share.  

Over 10% of the global adult population has used ChatGPT, with nearly half (46%) of users being under the age of 25, making young adults the single largest age group on the platform.  

While the majority (80%) of early adopters were male, 52% of active users in the last year have feminine first names, up from around a third (37%) in 2024. Users with feminine names engage mostly in writing and practical guidance, whereas users with masculine names seek technical help and multimedia-related tasks.  

The report analysed from 1.5 million anonymised conversations on ChatGPT across its Free, Plus, and Pro consumers plans between May 2024 and June 2025. It’s the largest study to date of consumer ChatGPT usage, with researchers collecting data from over 700 million users across APAC, the US, Europe, and other regions with a significant consumer base. 

Open AI wrote in a blog post announcing the study: “This widening adoption underscores our belief that access to AI should be treated as a basic right—a technology that people can access to unlock their potential and shape their own future.”

“We’re still learning how people use AI in the wild, but this trend gives us a glimpse into where the value is and how it’s shifting,” Aaron Chatterji, chief economist at OpenAI and distinguished professor at Duke University, wrote on LinkedIn, adding that the platform is “becoming part of many aspects of people’s lives.”

Other findings: 

• ChatGPT usage has grown faster in lower and middle-income countries over the last year, with the number of messages increasing by over 500%.
• Writing (40%) is the most common use case for work-related tasks, with two-thirds of these messages involving modifying user-provided text rather than creating new content from scratch. 
• Work-related usage is more prevalent among educated users in highly paid professional occupations. 
• About 81% of all work-related messages are associated with two activities: obtaining, documenting, and interpreting information; and making decisions, giving advice, and solving problems.
• Conversations involving computer programming (4%) and social-emotional (2%) topics account for less than an eighth of case uses. 
• Messages related to technical help, including computer programming, declined from 12% to around 5%. 
• The share of messages related to multimedia usage grew from 2% to just over 7% a year later, with a spike in April 2025 following the release of new image generation capabilities.

This story first appeared on Campaign Asia-Pacific.