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CES debut: Havas’ Superwomen report demonstrates a revolution in women’s healthcare

From GLP-1s to brand product innovation, the trend intelligence report details the overall surge of innovation and investment in women’s health technologies at the 2025 CES on Monday.

Emma Thumann

January 9, 2025

2:05 pm

Credit: Havas, used with permission.

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Havas released its latest trend intelligence report Superwomen at the 2025 Consumer Electronics Showcase this week, delving into developing technologies and research that redefine women’s health.

The 23-page study, following the release of last year’s “Superhuman” report, also explores the ongoing normalization of women’s mental, physical and hormonal health and the expanding resources that have surfaced as a result.

Donna Murphy, global CEO of Havas’s Health Network and Creative Network, said that before the topic of women’s health became more normalized, health by itself was “very generic across the board.”

Havas NOW EVP and head of digital strategy Chloe Depiesse, said in a statement that women’s health technology is undergoing an “incredible” surge of innovation and investment. Over the past few years, there’s been a wave of venture capital funding, a rising generation of female entrepreneurs and investors and millennial celebrities that use their platform to highlight women’s health problems.

“Add this to a more empowered, informed female consumer, and we’re on the brink of a true revolution in women’s healthcare,” she said.

No longer a niche market

The study is divided into four chapters. The first, called “Super-Optimized Her,” dives into how the career-driven lifestyles of many women today have opened discussions regarding fertility issues, perimenopause, menopause and later-life health.

“Women are no longer just considered a niche market,” the study said, “They are a central force in molding the future of health.”

Throughout the chapter, the study mentions how Big Tech companies and other brands have embarked research studies on such topics. For example, Apple is using iPhone and Apple Watch data to uncover a deeper understanding of “how demographic and lifestyle factors impact menstrual cycles and conditions such as infertility, menopause and polycystic ovary syndrome (PCOS).”

GLP-1s: Empowerment versus stigmatization

The second chapter, “GLP-1 Ecosystem,” lists out the lesser-known benefits that have emerged from further research into GLP-1s (glucagon-like peptide 1), an injectable medication used to treat diabetes. Also known under the brand names such as Ozempic, Mounjaro and Wegovy, GLP-1s have grown in popularity as a weight loss treatment.

The study also points out the benefit of GLP-1s for women when it comes to hormonal imbalances and hormonal health, especially for conditions such as PCOS which can cause weight gain and insulin resistance. GLP-1 can also “potentially reduce risks associated with cardiovascular diseases, which rise after menopause.”

The chief medical officer

The third chapter, “The Chief Medical Officer,” revolves around how women are usually the primary decision-makers for their families. “The way women make decisions is different from men,” said Divya Dileep, EVP, executive creative director at Jacques in the study. “Brands need to acknowledge this, ensuring they feel seen and heard through new services and dialogue.”

Some of these new services that are mentioned in the study include Owlet’s Baby Dream Sock, a wearable sleep monitor that tracks sleep patterns, movements and oxygen levels and lullabAI, which is “designed for mothers with speech impairment who yearn to sing their baby a lullaby.” According to the study, the AI uses the texture of the mother’s voice to create lullabies from a pre-recorded list of songs.

The intersection of wellness and entertainment

The fourth chapter, “Welltainment (SM) — Her Queue,” defines Welltainment as “the convergence of wellness, entertainment and storytelling that addresses and drives awareness about critical health issues.” Through platforms like podcasts, episodic television and music, “Welltainment (SM) is redefining health communications, democratizing health knowledge, breaking taboos and creating inclusive conversations that inspire action.”

Besides detailing breakthroughs in innovation, Havas Health Network global CCO Eric Weisberg said the report is about “creating equity and rewriting the narrative around women’s health care.”

“Technology and data are giving women greater agency over their health, enabling them to demand action and accountability from healthcare providers,” he said.

The full trend intelligence report Superwomen from Havas can be found here.

This article originally appeared on Campaign US.

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CES debut: Havas’ Superwomen report demonstrates a revolution in women’s healthcare