Agencies

Accenture Song continues industry trend, acquires influencer agency Superdigital

The latest move also marks Accenture Song's 10th acquisition since 2024.

Emma Thumann

August 20, 2025

2:05 pm

Credit: Accenture Song, used with permission.

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Earlier today, Accenture Song announced its acquisition of Superdigital, a U.S.-based social and influencer agency.

According to a statement released by holding company Accenture, Superdigital will integrate the agency’s “highly effective social strategies” into Accenture Song’s offerings for clients. The company, founded in 2013, works with brands across technology, consumer goods and services, gaming and entertainment sectors.

Sean Lackey, Accenture Song’s Americas marketing lead, told Campaign via email he is looking forward to seeing the “synergy” that the team at Superdigital can bring to the agency.

“Superdigital possesses a distinctive blend of creativity, agility and cultural fluency to the world of social marketing,” he continued. “Their team of creators and strategists is deeply attuned to the evolving digital landscape, delivering content and campaigns that truly connect with audiences.”

Accenture Song’s acquisition of Superdigital marks the latest of many that the former has made in recent years. In 2024, the agency completed nine acquisitions: ConcentricLife, Rabbit’s Tale, Jixie, Work & Co., Lumery, GemSeek, Mindcurv, Unlimited and Soko.

Overall, the purchase of Superdigital marks the latest acquisition in the industry trend of major media and holding companies acquiring social and influencer agencies — Publicis alone acquired BR Media Group, Influential and Captiv8 over the span of 10 months. M&A advisory firm Quartermast Advisors reported creator economy deals are on pace for a record year as 52 deals have already been announced in the first half of 2025.

This article originally appeared on Campaign US.

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Accenture Song continues industry trend, acquires influencer agency Superdigital

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