Pharma

AbbVie’s Skyrizi rises to the top for pharma TV ad impressions

Other leading brands included Tremfya, Rinvoq, Advil and Dupixent.

Lola Offenback

August 8, 2025

10:21 am

Source: Getty Images

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AbbVie’s Skyrizi tallied the most TV impressions among pharma brands in July, rising from second in June.

The psoriasis treatment achieved a share of voice (SOV) of 4.61% with 2.5 billion impressions. Its TV ad spend reached $34.7 million.

The brand grew its SOV between June to July by 22%, which coincided with a 14.5% rise in TV ad spend and an 8.7% increase in total impressions.

Tremfya took second, falling from the No. 1 spot in June. This month, the Johnson & Johnson brand totaled an SOV of 3.97%. It totaled $21.6 million on TV ad spend and raked in 2.1 billion impressions.

AbbVie’s Rinvoq rose from fifth to third this month, totalling a 3.31% SOV and 1.8 billion impressions. Its total TV ad spend was $25.5 million. In June, the brand spent more, $28 million, with the same number of impressions.

Advil fell from third in June to fourth in July. The Haleon brand decreased spending to $5.1 million, almost a $3 million difference from June. Its July SOV totalled 2.99% and it gained 1.6 billion impressions.

Dupixent climbed back up into the top five, earning a 2.91% SOV and also garnering 1.6 billion impressions. It spent $13.6 million in TV ad spend, the same amount as in June.

The top networks for this month’s top five were ABC, CBS and NBC.

Novo’s Wegovy fell to the bottom half of the top 10 this month along with Rexulti, MiraLAX, Bausch + Lomb Blink and Biofreeze.

Last month, MiraLAX had the lowest spend at $3 million. This month, Bausch + Lomb Blink had the lowest at $2.3 million. It gained 1.2 billion impressions and a 2.16% SOV from this.

ABC World News Tonight With David Muir continued to be the No. 1 driver of TV ad reach for the pharma industry, along with other news programming. CNN saw a 76% jump in pharma impressions vs. July 2024, NewsNation was up 52% and MSNBC had a 36% rise. Fox News had a much more modest 1% impressions increase.

“CNN’s pharma TV ad impressions grew by 76% year over year in July, showcasing once again how effective news shows are as a reach vehicle for that industry — especially during the summer months when it becomes TV’s tentpole programming,” said Scott Swanson, SVP of Marketing at iSpot.

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AbbVie’s Skyrizi rises to the top for pharma TV ad impressions

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