Campaign of the Week

AbbVie, Chicago Cubs step up to plate to hit a cancer research grand slam

During the first year of the collaboration, AbbVie will donate $233 for each strikeout made by a Cubs pitcher during home games throughout the regular season.

Kyle O'Brien

June 16, 2025

5:00 am

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Every pitch at a Chicago Cubs game just got a little more important, thanks largely to AbbVie.

The pharma giant is giving Cubs pitchers more incentive to strike out opposing batters, as the company recently inked a multi-year collaboration with the franchise to create greater awareness for cancer advocacy and support nonprofit cancer organizations.

The collaboration is throwing out the first pitch with Striking Out Cancer, a campaign that will see AbbVie donating $233 for each strikeout made by a Cubs pitcher during home games throughout the 2025 regular season.

Matt Tritley, VP of corporate marketing at AbbVie, notes that the number isn’t random by nature: it represents the 233 Americans diagnosed with cancer every hour.

“We wanted to draw awareness to that staggering statistic,” he says

Ultimately, the total amount raised throughout the 2025 regular season will be donated to Cubs Charities in support of nonprofit organizations working to advance the fight against cancer.

This year’s donations will be given to Conquer Cancer, the ASCO Foundation — a charitable organization focused on speeding up breakthroughs in research and empowering people around the world in the fight against the disease.

“We’re honored to team up with AbbVie and do our part to help strike out cancer,” says Alex Seyferth, VP of corporate partnerships for the Cubs. “Every dollar raised will go to organizations on the frontline of fighting this terrible disease.”

Chicago companies unite

Naturally, the campaign is Chicago-centric, as AbbVie is headquartered just more than 25 miles north of the city where the Cubs play.

One goal with Striking Out Cancer is to showcase AbbVie’s Chicago roots. That’s why the effort was unveiled in time for the American Society of Clinical Oncology (ASCO) annual meeting, when an estimated 50,000 people came to town for the five-day conference.

In Chicago, the campaign initially built awareness of the work AbbVie does to transform cancer treatment through out-of-home advertising during ASCO. This included taxi tents, bus shelter ads and billboards displaying messages of its work in oncology.

AbbVie Cubs billboard for cancer research — Image courtesy AbbVie, used with permission.

The drugmaker hopes the collaboration with the Cubs will create greater awareness for cancer advocacy and spotlight its pride in the Chicago community.

During Cubs home games, the campaign will have AbbVie signage highlighting the campaign in and around Wrigley Field throughout the season. This will also include a stadium takeover celebrating the impact of each strikeout made by a Cubs pitcher.

“We are headquartered in the Chicagoland area, and as a global company developing lifesaving medicines for cancer patients worldwide, we wanted to create greater awareness for cancer advocacy in our own home state,” Tritley says.

AbbVie has approximately 11,000 employees in Illinois, so the company sought to elevate awareness of the work it does in its own home state to innovate new treatments for cancer patients everywhere.

Tritley notes that part of this serves as an appeal to prospective talent, specifically those “who are passionate about making an impact on patients’ lives.”

He says AbbVie is committed to pursuing innovation, both through internal R&D efforts and external collaborations that help the company deliver transformative medicines to patients faster.

This campaign aligns with that mission, Tritley says, by supporting nonprofit organizations working to advance the fight against cancer.

While the first year features the strikeouts, subsequent seasons will find new methods to raise awareness and funds.

“The partnership opportunity expands throughout the season. We will have the opportunity to recognize cancer champions,” he says. “These courageous patients and caregivers will be celebrated pre-game with on-field opportunities.”

Later this summer, AbbVie will also serve as the presenting sponsor for the Race to Wrigley charity 5K as well as an official sponsor of Cubs for a Cure, a multiday fundraising effort, to raise funds for the fight against cancer.

The company will also host the Cubs Scholars, which offers Chicago inner-city high school students financial contributions and mentorship, on-site at its headquarters to showcase innovation and STEM-related career paths.

Tritley calls the Cubs a “tremendous partner” supporting the launch of this oncology awareness effort.

“As the partnership continues to grow over the years, I know we’ll have many opportunities to engage fans and create meaningful impact for cancer patients and their loved ones,” he says.

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