MM+M Awards

Silver | Use of Public Relations, 2020

B. Braun Medical and Merge, Solutions For Life

MM+M Staff

October 8, 2020

5:23 pm

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B. Braun Medical and Merge

Solutions For Life

No one notices IV bags in hospitals — until they’re not there. When shortages reached crisis levels in 2019, hospitals were outraged. Many blamed IV solutions providers, including B. Braun. This effort shows the company’s $1 billion commitment to solving the shortage, including its new plants. It quickly got on the radar of C-suite decision-makers, resulting in more awareness, category leadership and increased trust.

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Silver | Use of Public Relations, 2020

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B. Braun Medical and Merge

Solutions For Life

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HCG: Accelerating the impact of your science

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B. Braun Medical and Merge

Solutions For Life

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