MM+M Awards

Silver | Professional Print Campaign of 2018

Judges found the work highly differentiated from typical pharma ads.

MMM Staff

October 11, 2018

10:50 pm

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Galderma and McCann Echo for Epiduo Forte Gel
Marked for Life

As acne treatment, Epiduo Forte Gel faced generic competition. But this campaign differentiated through highlighting its ability to reduce lesions and scarring. The bold and powerful ads, which feature wood sculpted portraits with phrases such as “Acne + Debbie Forever” carved into them, drove a 36% increase in prescriptions. Judges found the work highly differentiated from typical pharma ads.

Finalists

Circassia and W2O for Tudorza
Tunight + Tumorrow with Tudorza

Endo Pharmaceuticals and GSW/Xiaflex
Key to unlocking Peyronie’s disease (PD) diagnosis

Galderma and McCann Echo for Epiduo Forte Gel
Marked for Life

Janssen and Ogilvy CommonHealth Worldwide for Apalutamide
Emerging Threat

Otsuka and Ogilvy CommonHealth Worldwide for BreathTek
Faces/Feces Campaign

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From the October 11, 2018 Issue of MM+M - Medical Marketing and Media

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The song grew faint and louder again, then ceased, and she took her hand off his arm. "By-and-by the Tartars did come in reality, and the signal was sent out again. But this time no army came, nor did a single general turn his face to Pekin. The city fell into the hands of the invaders, and they are there to-day. So much for what a woman did; but it sounds too much like the story of 'The Boy and the Wolf' to be true. I stood equally amazed and alert. The voices still growled in the next room, and my horse's bridle still hung before the window. I peered out; there stood the priceless beast. I came a sly step nearer, and lo! in his shadow, flattened against the house, face outward, was Coralie Rothvelt comically holding the forked stick at a present-arms. Throbbing with a grateful, craving allegiance, I seized the rein. Then I bent low out the window and with my free hand touched her face as it turned upward into a beam of moonlight. She pressed my fingers to her lips, and then let me draw her hand as far as it could come and cover it with kisses. Then she drew me down and whispered "You'll do what I've asked?" His lodgings were situated at the lower end of the town. The accommodation consisted[Pg 64] of a small bedroom, which he shared with a fellow clerk, and a place at table with the other inmates of the house. The street was very dirty, and Mrs. Flack's house alone presented some sign of decency and respectability. It was a two-storied red brick cottage. There was no front garden, and you entered directly into a living room through a door, upon which a brass plate was fixed that bore the following announcement:�� "Meanwhile the clouds were gathering around you. Prout finds your husband's brother by a happy chance. Once he has done this, things become easy for us. The more easy they become for us the more desperate they grow for you. Then you decide that you must recover those notes from Isidore. You take out your motor car, so cunningly disguised in blacklead----" it makes the fourth time. No doubt about it, Daddy, goods are not High in the air, in the first mausoleum, at the head and foot of the white marble cenotaph, covered with letters that look like creepers, are tablets bearing inscriptions which record the life of the hero; and above the sarcophagus rises an almost impossibly light and airy structure��a canopy of white marble supported on columns as slender as flower-stems. And the Indian may be trusted to know of these. Here where the jacales clustered, there was grass and wood and water that might last indefinitely. The fortifications of Nature had been added to those of Nature's man. It was a stronghold. "Certainly," said the Surgeon, stopping on his way. "I guess I can spare a minute. Take off that bandage, my boy." MRS. GORDON: Not those poor things. They're slaves. He left the post with a great oath in his heart, and a thin trickle of blood on his chin. That summer old Mrs. Backfield became completely bedridden. The gratefulness of sunshine to her old bones was counteracted by the clammy fogs that streamed up every night round the farm. It was an exceptionally wet and misty summer��a great deal of Reuben's wheat rotted in the ground, and he scarcely took any notice when Tilly announced one morning that grandmother was too ill to come downstairs. Merritt presently departed; and at eight the two confederates again met. Soon a compact and resolute body of more than twenty men slowly and cautiously proceeded to the castle, and, in double file, ensconced themselves close to the walls, and so contiguous to the gate of usual egress as to be ready to rush in at the first opening. They had stood thus, scarcely drawing breath, for about half an hour; and Merritt, who, with the smith, was at the head of the little band, was about to propose that they should attempt to force an entrance, when the gate opened, and John Byles, who had been engaged upon some business with Calverley, unsuspectingly issued forth. HoME ��Ů��һ��Ƶ��߹ۿ� ENTER NUMBET 0018madbomber.com.cn
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Silver | Professional Print Campaign of 2018

��Ů��һ��Ƶ��߹ۿ�

Galderma and McCann Echo for Epiduo Forte Gel
Marked for Life

Finalists

MM+M Media Summit 2025

From Our Partners

Partner Content

Places to Be 2024

Partner Content

Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

Partner Content

HCG: Accelerating the impact of your science

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Quick Links

��Ů���һ����Ƶ���߹ۿ�

Galderma and McCann Echo for Epiduo Forte Gel Marked for Life

Finalists

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MM+M Media Summit 2025

From Our Partners

Partner Content

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Turning nudges into big wins in point-of-care marketing

Partner Content

For pharma brands, streaming is critical for awareness

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Galderma and McCann Echo for Epiduo Forte Gel
Marked for Life