MM+M Awards

Midsize Healthcare Agency of the Year 2024

Gold: /Prompt; Silver: MMC

Sarah Mahoney

October 10, 2024

10:30 pm

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Sponsored by Medtrix Healthcare

Gold

/Prompt

The agency (formerly known as Lippe Taylor) built its name on earned media. But it felt that reputation didn’t tell its whole story, so it set out to emphasize what makes it different.

Renaming itself /Prompt, it is focused on its ability to go beyond storytelling to become storymakers. While it has always strived to operate at the cusp of culture, it is delivering relevance in new ways, making stories that connect with patients and HCPs across the healthcare spectrum.

That showed in its D.R.E.A.M. Initiative on behalf of AbbVie, grounded in the insight that dermatologists aren’t trained to identify conditions on skin of color, introducing new training curricula, royalty-free images and videos portraying diverse modern patients, distributed to 4,000 physicians to update their own practice websites. It’s also evident in a campaign for Gemtesa, an overactive bladder treatment, helping Sumitomo Pharma grow its share of category sales every quarter.

Impressively, /Prompt demonstrated the effectiveness of this storymaking with concrete data. Analyzing pharmaceutical clients proved that 83% increased their market share when represented by /Prompt.

Clients appreciate that commitment to impact. As /Prompt has grown, it has “consistently improved capabilities to meet the shifting needs of clients and the market,” said Cetaphil’s Jerome Brathwaite. “I’ve been a witness to their remarkable journey. Their profound passion and ‘real talk’ truly resonates with me. They never shy away from respectfully challenging plans, always striving for innovation. This dedication and genuine love for my brand have cemented my trust. It’s rare to find such an authentic partnership.”

Equally impressive? The agency’s decision to “take a breath,” stepping back from new business pitches to allow staff to adapt and adjust to the rapid growth rates of previous years. It invested in process, structure and back-end support systems.

Said a judge: “This is a great team, with great leadership. Its results demonstrate a strong connection with client needs.”

Silver

MMC

For over 40 years, this agency has excelled by fusing powerful consumer insights with rich cultural intelligence to build emotional connections, delivering the right message on the right platforms. It uses that strong communication work as a high-impact marketing lever. MMC had a record-breaking number of new business wins. The judges especially loved the longevity of its client base: “Client retention is not a chance metric,” one noted. “It takes hard work, strong results and attention to relationships. Growing new clients at the same time is the icing on the cake!” HR efforts also result in an admirably low attrition rate.

Click here to view 2024 MM+M Award Winners.

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