MM+M Awards

Healthcare Consumer Media Brand 2024

Gold: HealthCentral; Silver: Everyday Health бк Consumer

Sarah Mahoney

October 10, 2024

10:30 pm

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Gold

HealthCentral

For people with chronic or serious conditions, the meaning of good health doesn’t fit into a tight little box. HealthCentral gets that and understands that for those people, the definition of wellness ebbs and flows along a continuum, shifting with every person.

To help people create their healthiest lives, HealthCentral anchors itself at the intersection of science and community, striving to provide the warmth of a friend, the authority of trusted experts and a clear-eyed understanding of the facts. Vetted by medical professionals, coverage balances real-life advice with inspirational stories. The goal is to help people make more informed decisions, boosting confidence and soothing fears.

The patient-first coverage is courageous. That includes an eight-part crowd-sourced series on medical gaslighting based on survey findings that 94% of readers have had symptoms dismissed by doctors. Another series, The Cost of Being Chronic, investigated the financial burden chronic illness places on patients and practical tips for making management more affordable.

Video plays an essential role, including 24 Hours in the Life of a Chronic Disease Warrior, a series that showcases a day in the life of successful artists, athletes and businesspeople who live with chronic disease.

The judges loved how HealthCentral combines video, editorial and a social-first approach to provide different perspectives along the health journey continuum, “encouraging patients to live their healthiest lives.”

This people-centric approach is getting noticed, especially as it has increased collaboration between social media, multimedia and editorial. Traffic to the conditions it covers is up 30% year over year, and overall traffic has grown almost 40% YoY. Social channels are engaging the chronic community at impressive levels, with a 118% YoY growth in followers on Facebook, Instagram and Pinterest, and a 139% total engagement rate growth on those channels. And it notched a 65% YoY increase in visits to HealthCentral.com from social.

Silver

Everyday Health — Consumer

Everyday Health stands out for its commitment to the whole person, creating a memorable collection of experiences with helpful information for every part of their health journey. And it manages to be compelling whether someone has just been diagnosed, is receiving treatment or has been living with a chronic condition for a while. This year, it further distinguished itself with strong imagery, composition and design innovations.

Click here to view 2024 MM+M Award Winners.

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The song grew faint and louder again, then ceased, and she took her hand off his arm. "By-and-by the Tartars did come in reality, and the signal was sent out again. But this time no army came, nor did a single general turn his face to Pekin. The city fell into the hands of the invaders, and they are there to-day. So much for what a woman did; but it sounds too much like the story of 'The Boy and the Wolf' to be true. I stood equally amazed and alert. The voices still growled in the next room, and my horse's bridle still hung before the window. I peered out; there stood the priceless beast. I came a sly step nearer, and lo! in his shadow, flattened against the house, face outward, was Coralie Rothvelt comically holding the forked stick at a present-arms. Throbbing with a grateful, craving allegiance, I seized the rein. Then I bent low out the window and with my free hand touched her face as it turned upward into a beam of moonlight. She pressed my fingers to her lips, and then let me draw her hand as far as it could come and cover it with kisses. Then she drew me down and whispered "You'll do what I've asked?" His lodgings were situated at the lower end of the town. The accommodation consisted[Pg 64] of a small bedroom, which he shared with a fellow clerk, and a place at table with the other inmates of the house. The street was very dirty, and Mrs. Flack's house alone presented some sign of decency and respectability. It was a two-storied red brick cottage. There was no front garden, and you entered directly into a living room through a door, upon which a brass plate was fixed that bore the following announcement:бк "Meanwhile the clouds were gathering around you. Prout finds your husband's brother by a happy chance. Once he has done this, things become easy for us. The more easy they become for us the more desperate they grow for you. Then you decide that you must recover those notes from Isidore. You take out your motor car, so cunningly disguised in blacklead----" it makes the fourth time. No doubt about it, Daddy, goods are not High in the air, in the first mausoleum, at the head and foot of the white marble cenotaph, covered with letters that look like creepers, are tablets bearing inscriptions which record the life of the hero; and above the sarcophagus rises an almost impossibly light and airy structureбкa canopy of white marble supported on columns as slender as flower-stems. And the Indian may be trusted to know of these. Here where the jacales clustered, there was grass and wood and water that might last indefinitely. The fortifications of Nature had been added to those of Nature's man. It was a stronghold. "Certainly," said the Surgeon, stopping on his way. "I guess I can spare a minute. Take off that bandage, my boy." MRS. GORDON: Not those poor things. They're slaves. He left the post with a great oath in his heart, and a thin trickle of blood on his chin. That summer old Mrs. Backfield became completely bedridden. The gratefulness of sunshine to her old bones was counteracted by the clammy fogs that streamed up every night round the farm. It was an exceptionally wet and misty summerбкa great deal of Reuben's wheat rotted in the ground, and he scarcely took any notice when Tilly announced one morning that grandmother was too ill to come downstairs. Merritt presently departed; and at eight the two confederates again met. Soon a compact and resolute body of more than twenty men slowly and cautiously proceeded to the castle, and, in double file, ensconced themselves close to the walls, and so contiguous to the gate of usual egress as to be ready to rush in at the first opening. They had stood thus, scarcely drawing breath, for about half an hour; and Merritt, who, with the smith, was at the head of the little band, was about to propose that they should attempt to force an entrance, when the gate opened, and John Byles, who had been engaged upon some business with Calverley, unsuspectingly issued forth. HoME ├└┼о├т╖╤╥╗╝╢╩╙╞╡╘┌╧▀╣█┐┤ ENTER NUMBET 0018www.seekwhat.com.cn
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