
Crosby
Independent
Address
705 Melvin Ave, Ste 200
Annapolis, Maryland 21401
Web Address
https://www.crosbymarketing.com
Year Founded
1973
North American Revenue 2024
$33,515,026
North American Revenue 2023
$36,498,665
Full-time Employees 2024
116
Full-time Employees 2023
116
Number of clients 2024
19
Number of clients 2023
19
Offices
North America
2
Locations
Annapolis, MD
Bethesda, MD
Services and Capabilities
AI-machine learning
Consumer (Rx)
Data science/analytics
Market research
Media planning and buying (consumer or professional)
Payer/managed markets/access
Public health/non-profit/NGO
Relationship marketing/direct
UX design
Expertise/Specialties
Animal Health
mental health
oncology
pediatrics
vaccines
women's health
Agency 100 Board Game

Trends and Challenges
Diversification of services
Diversity and inclusion
Keeping up with pace of innovation
Managing growth
Managing impact of AI/machine learning
Pricing-related issues
Replenishing new-business pipeline
Healthcare Marketing Trends
Beyond the pill programs
Emphasis on specialty drugs/high science
Heightened focus on payers
Impact of empowered patients/consumers
Increased concern over drug pricing
Industry consolidation
Intensified focus on ROI/measurement
More digital experimentation
More personalization of communications
Need to create more/better content/experiences
Scrutiny around social media