BW Health Group
Independent
Address
131 E Butler Ave
Ambler, Pennsylvania 19002
Web Address
https://bwhealthgroup.com/
Year Founded
1991
North American Revenue 2024
$30,000,000
North American Revenue 2023
$19,600,000
Full-time Employees 2024
80
Full-time Employees 2023
69
Number of clients 2024
28
Number of clients 2023
20
Offices
North America
1
Locations
Ambler, PA
Executives & Senior Management
Tom McDonnell - CEO Alexandra Daley - Managing Director, Benchworks Jess Podgajny - Managing Director, BW Consulting
Services and Capabilities
Consumer (Rx)
Data science/analytics
Market research
Media planning and buying (consumer or professional)
Professional (marketplace/sales)
Relationship marketing/direct
UX design
Expertise/Specialties
dermatology
hematology
immunology
infectious disease
mental health
oncology
ophthalmology
pediatrics
rare disease
vaccines
women's health
Agency 100 Board Game
Growth
2024 Growth from Existing Clients
25%
2024 Growth from New Clients
25%
Trends and Challenges
Getting an audience, virtually or otherwise, with HCPs
Keeping up with pace of innovation
Managing growth
Managing impact of AI/machine learning
Payer-related issues
Replenishing new-business pipeline
Talent acquisition/retention
Healthcare Marketing Trends
Emphasis on specialty drugs/high science
Heightened focus on payers
Impact of empowered patients/consumers
Industry consolidation
Intensified focus on ROI/measurement
More digital experimentation
More personalization of communications
Need to create more/better content/experiences
