BGB Group
Independent
Address
250 W 34th St.
New York, New York 10014
Web Address
https://bgbgroup.com
Year Founded
2005
North American Revenue 2024
$145,000,000
North American Revenue 2023
$140,000,000
Full-time Employees 2024
450
Full-time Employees 2023
450
Offices
North America
3
Locations
New York, NY
Washington, DC
Boston, MA
Services and Capabilities
AI-machine learning
Consumer (Rx)
Data science/analytics
Market research
Med ed (on-label, non-CME)
Medical affairs
Payer/managed markets/access
Professional (marketplace/sales)
Public health/non-profit/NGO
Relationship marketing/direct
UX design
Working with health-tech startups
Expertise/Specialties
allergy
anesthesiology
Animal Health
cardiology
dermatology
endocrinology
gastroenterology
hematology
immunology
infectious disease
mental health
metabolic diseases
nephrology
oncology
ophthalmology
orthopedics
otology
pain
pediatrics
podiatry
pulmonology
radiology
rare disease
rheumatology
sports medicine
vaccines
women's health
Agency 100 Board Game
Growth
2024 Growth from Existing Clients
60%
2024 Growth from New Clients
40%
Trends and Challenges
Diversification of services
Diversity and inclusion
Keeping up with pace of innovation
Need for private equity/capital infusion
Network relationships/agency consolidation
Pricing-related issues
Shrinking pharma budgets
Talent acquisition/retention
Healthcare Marketing Trends
Beyond the pill programs
Decreased impact of sales forces
Emphasis on specialty drugs/high science
Evolution of EHRs
Heightened focus on payers
Impact of empowered patients/consumers
Increased concern over drug pricing
Industry consolidation
Intensified focus on ROI/measurement
More digital experimentation
More personalization of communications
Need to create more/better content/experiences
Scrutiny around social media
