
BGB Group
Independent
Address
250 West 34th St.
New York, New York 10019
Web Address
https://bgbgroup.com
Year Founded
2005
North American Revenue
$140,000,000
Full-time Employees
450
Number of Clients
0
North American Revenue 2023
$140,000,000
North American Revenue 2022
$123,000,000
Full-time Employees 2023
450
Full-time Employees 2022
425
Offices
North America
3
Locations
New York, NY
Washington, D.C.
Boston, MA
Capabilities/Services Offered
AI-machine learning
Consumer
Data-Analytics
Market research
Med-ed
Medical affairs
OTC
Payer
Professional
Public Health
Direct Marketing
UX design
Health-tech startups
Agency 100 Jersey

Trends and Challenges
Client losses in the wake of pharma M&A
Getting an audience, virtually or otherwise, with HCPs
Network relationships/agency consolidation
Payer-related issues
Pricing-related issues
Replenishing new-business pipeline
Shrinking pharma budgets
Healthcare Marketing Trends
Beyond the pill programs
Emphasis on specialty drugs/high science
Evolution of EHRs
Heightened focus on payers
Impact of empowered patients/consumers
Increased concern over drug pricing
Industry consolidation
Intensified focus on ROI/measurement
More digital experimentation
More personalization of communications
Need to create more/better content/experiences
Scrutiny around social media