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A recent trend on TikTok has drawn the interest of people who have struggled to fall asleep at night or get those recommended, yet elusive eight hours of sleep per day.

Dubbed “sleepmaxxing,” the trend involves people building incredibly intricate sleep routines defined by dozens of products, supplements and ideal room temperature adjustments — all in the name of boosting sleep quality.

“The reason why you have no energy during the day is because your sleep quality sucks,” one TikToker says in a “sleepmaxxing” video. “You put zero effort in for your sleep hygiene, sleep routine, sleep habits — and it is making every day of your life miserable.”

He then rattles off a list of products he’s accumulated to help him “sleepmaxx.” 

Among them are red light glasses to protect his circadian rhythm, in addition to a red light therapy machine — which he claims mimics the light of sunsets to trigger the body’s melatonin production. He also takes magnesium every night, then applies nose strips and mouth tape for “optimal breathing overnight.”

“I got an eye mask, I wear this every single night… it helps me stay asleep all night,” he continues. “All of this is pretty simple, easy to do, easy to stick to. If you’re not doing it, you’re slacking and your sleep quality is going to continue to suck.”

More videos that are part of this online trend urge people to follow other elaborate steps in order to “sleepmaxx.”

This includes keeping their bedroom at a cold temperature and pitch black at night, not drinking any liquids at least two hours before bed, using a white noise machine and weighted blanket, sitting in a sauna for 15 minutes a day as well as eating two kiwis before bed. The list is lengthy, yet far from exhaustive.

In another video with more than 30,000 likes, TikToker @amir.shami claims that “sleepmaxxing” has more than physical benefits. Sleeping on your back, he argues, can help make your face more symmetrical.

TikTok has been obsessed with sleeping hacks for a while. The “sleepy girl mocktail,” which also recently went viral, was all about creating a concoction that claimed to be a solution to sleeping woes.

Creators on the platform are also vocal about their sleep problems and insomnia, which can be exacerbated by stress and anxiety. 

TikToker @theworkoutwitch outlines symptoms of stress that manifest during sleep in one video that brought in more than 1 million likes — from teeth grinding and nightmares to waking up exhausted.

Are there any health benefits?

The link between good sleep and overall health is well-established, and research has shown that high quality sleep helps lower the risk of developing chronic conditions like heart disease, obesity and high blood pressure.

It’s clear that most people posting about “sleepmaxxing” on TikTok have good intentions: they want to get more and better sleep to stay healthy.

However, a large chunk of the “sleepmaxxing” information on the platform is riddled with misconceptions, inaccuracies and claims with no scientific backing, according to health experts.

Mouth taping, for example, has already been debunked by doctors. TikTok physician influencer Doctor Rizwan recently called out the practice as being potentially dangerous if you have obstructive sleep apnea, center sleep apnea, or a nasal deviation.

“With those conditions, if you tape your mouth, you might be making them worse,” he said. “Don’t tape your mouth and don’t blindly follow these online trends.”

Other experts are concerned that “sleepmaxxing” could grow into such an obsession that it can actually make your sleep worse.

“While good sleep habits are essential for overall well-being, becoming fixated on optimizing sleep can lead to insomnia symptoms and worsen other sleep disorders,” noted Bay Area CBT Center, a cognitive behavioral therapy organization, on its website.

Such an obsession could lead to orthosomnia, a condition marked by constantly checking and tracking sleep metrics, oftentimes through devices like the Apple Watch or a Fitbit. 

It’s marked by anxiety and a fixation on not reaching perfect sleep metrics, which feeds into an ongoing cycle.

“Ironically, this fixation often results in insomnia… due to the overwhelming focus on achieving ideal sleep, leading to sleep problems instead of resolving them,” Bay Area CBT Center wrote.

Researchers have even begun studying the phenomenon, with a study published in Nature and Science of Sleep last year pointing out that a preoccupation with optimizing and tracking sleep can lead to poor sleep quality.

“To conclude, taking care of one’s sleep health is never a negative, but doing so with inadequate knowledge may be potentially harmful,” the authors wrote.

Carleara Weiss, a sleep science advisor at sleep apnea supply company Aeroflow Sleep, is also concerned that TikTok’s “sleepmaxxing” trend places such too much of an emphasis on purchasing products and gadgets that do little to improve your sleep quality. 

“Commercializing sleep as a product is concerning,” she told Healthline. “We should be careful not to shift the focus from wellness to purchasing more and more products to achieve the ideal sleep quality.”

Experts say the tried-and-true medical methods of improving sleep require no products and are fairly simple.

Exercising daily, maintaining a regular bedtime schedule, and avoiding caffeine or alcohol at night can all lead to better sleep. As such, the mouth tape and eye masks may not be so necessary.