Healthcare Marketing Influencers

Healthcare Marketing Influencers 2025: Charles Barkley

NBA Hall of Famer and GLP-1 spokesperson

MM+M Staff

September 9, 2025

11:00 am

Image courtesy Ro; used with permission.

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If you know anything about Charles Barkley, you know he likes to talk a big game. However, when it comes to GLP-1 drugs, the NBA Hall of Famer opts to walk the walk.

He candidly walked consumers through his GLP-1 journey, which started with Eli Lilly’s type 2 diabetes drug Mounjaro. Following shortages of tirzepatide, he joined forces with telehealth platform Ro to raise awareness about taking branded GLP-1 agonists.

Using those two drugs, he lost more than 100 pounds. Now, he’s resumed his weight-loss journey thanks to Lilly’s obesity drug Zepbound.

Through this partnership, Barkley has appeared in a series of ads highlighting challenges patients face as they attempt to access GLP-1 medications.

Ro is also collaborating with Barkley’s recently launched Round Mound Media on projects focused on obesity education and raising awareness of the efficacy of these treatments.

Return to Healthcare Marketing Influencers.

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Healthcare Marketing Influencers 2025: Charles Barkley

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