Public Health

The worst flu season in a generation packs a punch

Not since the H1N1 pandemic of 2009 has the country been hit this hard by the influenza virus.

MM+M Staff

April 3, 2025

2:00 pm

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This has been the worst flu season in a generation for the U.S.

Not since the H1N1 pandemic of 2009 has the country been hit this hard by the influenza virus.

This year’s flu season is projected to result in between 430,000 to 910,000 hospitalizations and 19,000 to 92,000 deaths, according to preliminary data from the Centers for Disease Control and Prevention.

For context, there were 470,000 flu-related hospitalizations and 28,000 flu-related deaths during the 2023-24 flu season.

While fears have grown over the past few years about the emergence of a “quademic” — the confluence of the flu, norovirus, RSV and COVID-19 — the former illness has levied the most public health damage at the start of 2025.

Oh, how much has changed from a few years ago.

If there was one silver lining during the COVID-19 pandemic, it was that most people took proactive steps to protect themselves from getting sick.

In fact, the widespread masking, handwashing and social distancing during the 2020-21 season meant that the number of people hospitalized with the flu was “too low to generate stable burden estimates,” per the CDC.

Not to be outdone, the bird flu is also making its presence felt.

The unmitigated spread of avian influenza among wild birds and cattle across the country has stoked fears of another looming public health crisis should human-to-human transmission occur.

Source: U.S. Centers for Disease Control and Prevention

Click image to enlarge.

Graphs and charts showing the impact of the 2024-25 flu pandemic

Click image to enlarge.

From the April 01, 2025 Issue of MM+M - Medical Marketing and Media

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