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NBC reveals ‘On Brand with Jimmy Fallon’ participant list

The names of the 10 contestants in the upcoming business competition series include individuals from a variety of locations throughout the U.S.

Emma Thumann

August 27, 2025

1:16 pm

Credit: NBC / YouTube

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NBC unveiled its list of participants in its upcoming business competition series On Brand with Jimmy Fallon.

Set to premiere on Tuesday, September 30 at 10 p.m. ET on NBC, TV host and executive producer Jimmy Fallon will be joined by the CMO of agency On Brand, Bozoma Saint John, as they observe 10 contestants bring their out-of-the-box marketing ideas to life. The brand that the participants create campaign spots for will change every episode, with the pilot focusing on Dunkin’. The other participating brands include Southwest Airlines, Marshalls, Sonic, Captain Morgan, Pillsbury, KitchenAid and Therabody.

According to a statement released by NBC, the one contestant who wins (by both impressing the eight brands and surpassing the other participants) will receive a $100,000 grand prize, an article in Adweek, a VIP trip to next year’s Cannes Lions International Festival of Creativity and the title of Innovator of the Year.

The participants of the show are: Elijah Bennett (25) from Chicago; Pyper Bleu (26) from Brooklyn, New York; Sabrina Burke (55) from Port St. Joe, Florida; Bianca Fernandez (28) from New York City; BT Hale (36) from Keller, Texas; Lauren Karwoski (26) from New York City; Rajesh Srivastava (60) from Murfreesboro, Tennessee; Mahiri Takai (38) from Dallas; Azhelle Wade (36) from Cranston, Rhode Island; and Ryan Winn (26) from Nashville.

New episodes of On Brand with Jimmy Fallon will air every Tuesday and Friday (after The Voice and at 8 p.m., respectively) from September 30 to October 31.

This article originally appeared on Campaign US.

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